The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives, are you looking for data-driven insights to help make more informed decisions? Our demand data can help you improve content acquisition, distribution, programming, and content valuation strategies. Let's take "Lycoris Recoil" as an example. This TV series has good demand in the United Kingdom, being above the average for TV shows in the last 30 days, and higher than 92.5% of all comedy titles in the country. However, its demand has been decreasing recently, dropping its rank significantly in March by 1514 spots. Analyzing the show's global performance through Parrot Pulse can provide metrics that quantify its six dimensions, including travelability, which measures the show's international demand relative to its home market, and franchisability, which evaluates its spin-off potential.
Demand data can also help you determine the value of a specific title and estimate its ROI for any given platform. For "Lycoris Recoil," you can see that its demand in the United Kingdom is 24% of its demand in Japan, where it originated, which indicates good travelability. As for longevity, the show maintained outstanding audience demand over time, and the pace of growth, measured by momentum, was likewise good. Knowing which shows are worth spending money on to acquire or produce is essential, so combining demand data with content valuation tools can give you a complete picture of a show's worth, whatever stage of its life cycle.
You can also use demand data to help retain subscribers by purchasing titles that are most likely to appeal to your current audience. For instance, based on the top 10 global markets where "Lycoris Recoil" is most in-demand in the last 30 days, Chinese viewers have the most interest in it, with an outstanding 10.9 times the average TV show demand. France comes in second, followed by Japan, the United States, Germany, Russia, Romania, Brazil, and then the rest of the world. Having information on what resonates with your audience in specific markets globally can help determine the type of content to produce or acquire for your SVOD service.
Finally, demand data provides insights into audience preferences, such as which genres are most in demand, what elements of existing content fans like the most, and how you can optimize your marketing campaign to reach your target audience. These insights can be essential in making well-informed programming decisions and creating content that resonates with viewers.
In conclusion, using demand data can help entertainment executives in different roles and industries to make more informed decisions. Content valuation can help you determine the value of the titles and show their ROI. It is essential to use data insights to improve your content acquisition and distribution strategies, boost subscriber acquisition and retention efforts, make sound programming decisions and create content that resonates with your audience. Leverage demand data and analytics to make better-informed decisions and stay ahead of the competition; Parrot Analytics can help you out with that!
Lycoris Recoil (リコリス・リコイル)'s travelability to the United Kingdom in the last 30 days is 22%, which means that the audience demand for Lycoris Recoil (リコリス・リコイル) is 22% of the demand in its country of origin, Japan. Click through to another market to discover how well Lycoris Recoil (リコリス・リコイル) travels internationally.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. AT-X, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as AT-X to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lycoris Recoil (リコリス・リコイル)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s Lycoris Recoil (リコリス・リコイル) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lycoris Recoil (リコリス・リコイル), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for Lycoris Recoil (リコリス・リコイル) in the United Kingdom. We provide our partners with deep TV series capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.
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