The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can help you make more informed content, acquisition, distribution and programming decisions. Demand data is a reliable indicator of how much the audience is interested in a particular TV show and how it stacks up against competition in terms of popularity. In this article, we analyzed the demand for "Lycoris Recoil" in Brazil in March 2024. Here are some insights on how demand data can be used:
1. Content Valuation: Content valuation is one of the most critical areas of decision-making for entertainment executives. With the help of demand data, they can easily determine how much a show is worth and how much value the show can add to their platform. We found that "Lycoris Recoil" has 4.3 times the audience demand of the average title in Brazil, and its demand is better than 97.4% of all comedy titles in Brazil. This high demand can be used to estimate the show's ROI, and assess its potential to drive subscriptions and reduce churn.
2. Programming Decisions: Demand data can help entertainment executives make better programming decisions. It helps them understand what genres or types of content are most popular among the audience and which titles can help in subscriber acquisition and retention. For "Lycoris Recoil," we found that its demand has decreased by 34.5% in Brazil during March 2024, which could indicate a need to change the programming strategy. The show also has international appeal, with good travelability and reach.
3. Global Expansion: Demand data is instrumental in deciding whether a show can do well in markets outside of its home market. For "Lycoris Recoil," we found that it outperforms the demand of the average TV show in all the top 10 global markets where it's most in-demand, with China being its number one market globally. This information can inform decisions related to global expansion and the allocation of content investments.
4. Competitor Benchmarking: Demand data can help you compare your content against other titles available in the market. For instance, comparing the performance of "Lycoris Recoil" on a 1-year rolling basis vs the last 30 days revealed that show has increased in popularity. This type of comparative analysis can inform content acquisition and development decisions.
5. Franchise and Spin-off Potential: One of the crucial aspects of content valuation is understanding a show's franchise and spin-off potential. For "Lycoris Recoil," we found that it has good franchisability, which means that it has the potential for spin-offs and other IP monetization opportunities.
In conclusion, demand data is critical for making informed content, acquisition, distribution, and programming decisions. The case of "Lycoris Recoil" in Brazil for March 2024 provides a clear example of how demand data can be leveraged by entertainment executives to make better decisions related to content valuation, programming, expansion plans, benchmarking, and franchising.
Lycoris Recoil (リコリス・リコイル)'s travelability to Brazil in the last 30 days is 42%, which means that the audience demand for Lycoris Recoil (リコリス・リコイル) is 42% of the demand in its country of origin, Japan. Click through to another market to discover how well Lycoris Recoil (リコリス・リコイル) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lycoris Recoil (リコリス・リコイル), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using television demand data from Parrot Analytics for Lycoris Recoil (リコリス・リコイル) in Brazil. We provide our partners with comprehensive media industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.