As an OTT platform or SVOD provider, you may wonder whether to acquire or produce a show with strong audience demand. In the case of "Marvel's Iron Fist," we can see from the Parrot Analytics demand data that this show is popular in the United Kingdom, and that its demand has increased by 39.1% during the month of October 2023. This could indicate that the show is experiencing a surge in popularity, making it a valuable asset for acquisition.
As a TV production company or studio, you may wonder which genres are resonating most with the audience and, therefore, warrant more investment. For "Marvel's Iron Fist," the demand data indicates that it ranks at the 95.4th percentile in the drama genre in the United Kingdom, and that viewers who enjoy "Marvel's Iron Fist" also like other drama shows such as "The Witcher" and "Manifest." This information can be used to inform programming decisions and prioritize investment in the drama genre.
As a content distributor, you can use demand data to identify the potential of certain titles for licensing and distribution. With a good demand rating in the United Kingdom and other top markets globally, "Marvel's Iron Fist" has the potential for a successful distribution, and it could attract a large audience base.
As an entertainment talent agency, you can use Parrot Analytics demand data to identify top-performing shows and talent to represent. In "Marvel's Iron Fist's" case, the data shows the show has good momentum, outstanding longevity, and outstanding reach. These metrics can be used to help you identify talent that would fit the needs of growing and popular shows.
Demand data can help finance companies to evaluate the potential return on investment. Based on the Parrot Analytics content valuation system, the economic value contribution of "Marvel's Iron Fist" can be revealed with global and regional demand data. The economic value of the content, platform-specific marginal revenue contribution, and its ability to reduce churn, can all be assessed using the demand data.
Lastly, as a linear network or pay TV network, you can use demand data to determine the performance of the show compared to other titles and to identify potential opportunities. With "Marvel's Iron Fist" ranking at #743 in the United Kingdom and moving up 319 spots during October, the show has been experiencing a surge in popularity. This data could be used to determine whether to renew the show or air new episodes on the network.
Overall, demand data from Parrot Analytics can be used to make more informed content, acquisition, distribution, or programming decisions. In the case of "Marvel's Iron Fist," demand data helped to show the recent surge in popularity, the potential for successful distribution, the popularity of the drama genre, and the strong performance of the show in top global markets. By using demand data, businesses can create successful and profitable business solutions.
