As a TV executive, you must always be making informed content decisions, and the demand data for "Marvel's Iron Fist" provides us with useful insights that can inform these decisions. Here are some of the questions and how the insights on "Iron Fist" would contribute to answering them:
- Content valuation: As a TV executive, you may need to know how much a show is worth, as well as how much value a content library may hold for a streaming platform over time. The Parrot Analytics content valuation system is a great tool that leverages global content demand to provide an economic valuation of a title. "Iron Fist" is currently performing well in the United Kingdom and has been ranked at #694. According to the demand data, the show's demand is good, having a demand of 5.0 times the average show over the last 30 days. This means that the show is valuable to any platform, and executives can expect it to contribute positively to their value proposition.
- Programming decisions: "Iron Fist" is a drama show and has been ranked at the 96.7th percentile in its genre in the United Kingdom. This means that it has higher demand than 96.7% of all drama titles in the United Kingdom, and therefore it would make sense to focus on the drama genre for acquisition or programming decisions. Additionally, "Iron Fist" moving up 296 spots in its rank in January alone is a clear indication that there is a rising popularity for the show. So, it would be wise for executives to consider acquiring or investing in shows similar to "Iron Fist", to meet the increasing demand.
- Acquisition decisions: Evaluating supply and demand is important when making acquisition decisions. Demand data can help to evaluate which content has the potential to acquire an audience, and what type of content currently exhibits an opportunity to acquire or produce. By examining the Parrot Analytics' demand data, we can see that "Iron Fist" has been performing well in many global markets, such as the United States, Canada, Netherlands, Italy, and others. This means that it is a show with a strong audience appeal and executives can consider acquiring similar shows to meet market demands.
- Distribution decisions: Distribution decisions require evaluation of shows that will retain current subscribers or attract new ones. In the case of "Iron Fist", the audience demand for the show has increased in the United Kingdom by 33.2% within a month and has performed well in many other global markets. Therefore, the show could be considered for distribution in these markets to reach a broader audience and attract new subscribers.
- Subscriber acquisition and retention: Knowing which titles to buy to maintain customers' happiness or attract new subscribers is important. Fans of "Iron Fist" are also fans of many other action titles like "Marvel's Daredevil" and "Luke Cage," which can be used to inform programming decisions. Since "Iron Fist's" demand has been increasing in the United Kingdom by 33.2% within a month, executives can use this data to know which titles to buy if they want to grow their audience and acquire new subscribers.
In conclusion, entertainment executives can use demand data to make informed content, acquisition, distribution, programming, and subscriber-related decisions. The demand data for "Iron Fist" provides us with insights that executives can leverage to make more informed decisions. With the help of Parrot Analytics content valuation system, executives would also have an economic valuation of titles to estimate the revenue contribution of any title to any platform in any region.
