As an entertainment executive, understanding the popularity of a show in any given market is essential for making informed content decisions. In February 2024, "Marvel's Iron Fist" had 5.2 times the audience demand of the average show in the United Kingdom over the last 30 days. Only 8.6% of all TV shows have this level of demand, which indicates that the show is doing well in the market.
"Marvel's Iron Fist" achieved the peak rank of #636 in the United Kingdom but dropped by 95 spots during February. This situation indicates that there may be a decline in demand, but it is not significant for executives to rule out the show. The show ranks in the 96.7th percentile in the drama genre, in February, meaning "Marvel's Iron Fist" has higher demand than 96.7% of all drama titles in the United Kingdom.
Furthermore, knowing other shows that fans of "Marvel's Iron Fist" also like is crucial because it can inform future programming decisions. Fans of "Marvel's Iron Fist" also like "Marvel's Luke Cage," "Marvel's Daredevil," "Marvel's The Punisher," and "Marvel's The Defenders," among others. Knowing this information can aid executives in deciding which content to produce or acquire, leading to future success.
It is also crucial for executives to obtain information about how a show is doing in other markets. In the case of "Marvel's Iron Fist," the United States is the show's number one market globally with outstanding audience demand of 5.5 times. In comparison, in China, the demand for the show is good. In all the top 10 global markets where the show is most in-demand, it outperforms the demand of the average TV show.
Moreover, by examining the show's performance on a rolling year basis versus the last 30 days, we see that although the show's peak demand was 8.6 times the average over the course of the entire year, it peaked at 7.2 times the average in the last 30 days, a 17.2% increase. This increase in the show's popularity is a good sign for executives.
Demand data is also beneficial for content valuation. Parrot Analytics content valuation system can help answer questions concerning content valuation, like how much is a show worth, how much is the show's value being driven by its demand, and what is the baseline value of the title, among others. In this case, the demand for "Marvel's Iron Fist" in the United Kingdom was 55% of the demand in its country of origin, the United States, indicating its potential value for UK markets.
Utilizing audience demand data ensures that executives can make informed decisions when it comes to acquisition, distribution, and programming. It powers scalable concept testing, informs pre-release marketing, enables optimal release strategy and pricing, answers inquiries around supply and demand, and helps with subscriber acquisition and retention. Therefore, harnessing the power of audience demand data is an excellent way for executives to ensure optimal decision-making when it comes to content.
