As an entertainment executive, you are constantly striving to make informed content decisions that resonate with your audiences and bring value to your OTT or linear network. Using demand data of a show like "Marvel's Iron Fist" can help you in these decision-making processes.
One critical way in which demand data aligns with content valuation is by enabling you to determine the worth of a TV show or content library. By using Parrot Analytics content valuation system, you can derive the dollar value contribution of any title or library to any platform in any region. For instance, using demand data, you can calculate how much a series is worth to another streaming platform or compare your show's value against other titles available in the market.
Using "Marvel's Iron Fist" as an example, demand data reveals that the show has an audience demand of 5.3 times the average show in the United Kingdom over the last 30 days. This high level of demand means that demand for the show is good, and only 8.6% of all TV shows possess this level of demand. The show has been gaining popularity, and its demand has increased by 19.2% in the UK during November attributable to a late November spike in demand.
An executive could use the data to make informed programming decisions. The executive could explore options, such as licensing the show for broadcast in their region or acquiring the streaming rights to its library. This would be valuable as any show with high demand data may be valuable to the acquisition and distribution strategy of a streaming platform or OTT network.
Another use of data can help with retaining and growing subscribers through improved acquisition and retention strategies. An executive could analyze demand data and determine which titles they should acquire to keep their audience happy or attract new subscribers to the platform. For instance, according to demand data, fans of "Marvel's Iron Fist" also liked other Marvel TV series such as "Luke Cage," "The Punisher," and "Cloak & Dagger." An executive could leverage this information in developing their cross-promotion strategies and branding, improving client retention, and possibly driving growth through increased subscriptions.
Demand data can also inform content creators. By examining what elements of existing content fans like the most, an upcoming production could be optimized for success. For instance, a production company could maximize on the fact that "Marvel's Iron Fist" ranks at the 97.1th percentile in the drama genre in November. This means that "Marvel's Iron Fist" has higher demand than 97.1% of all drama titles in the UK. An executive could use this information to make informed decisions on future content development, for example, favoring the action/sci-fi genre over period dramas.
In conclusion, demand data is a powerful tool that can provide executives with insights to guide the decision-making process. The insights gleaned from demand data analyses can be used for a wide range of purposes, from content valuation to licensing to programming and creative development. The use of demand data will enable a better understanding of audiences, and ultimately help in acquiring and retaining subscribers for streaming and linear networks.
