The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for content that will resonate with your audience and drive engagement on your platform. The demand data for "Marvel's What If...?" provides insights that can help make informed content decisions, acquisition decisions or distribution decisions.
Content Valuation
Demand data can be used to value a TV series and calculate its ROI for any given platform. The Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. With outstanding demand in the United Kingdom and other key global markets, "Marvel's What If...?" is a valuable title that could drive engagement on a platform.
Subscriber Acquisition and Retention
Demand data on the popularity of a show can help executives decide which titles to acquire if they want to grow their audience. With "Marvel's What If...?" experiencing a surge in demand in the United Kingdom in March, executives could see this show as a potential acquisition that could attract new subscribers to their platform. Additionally, demand data helps executives become aware of which titles are important to retain their current audience. Analyzing data on which shows fans of "Marvel's What If...?" are also interested in can give executives ideas for shows to acquire for retention purposes.
Programming Strategy
Demand data can help executives understand the performance of their current catalog and decide on programming strategies. For example, if the show's average demand on a rolling year basis was 4.0 times the average title but rose to 9.5 times the average in the last 30 days, that could represent a shift in demand that executives should take into account when planning their programming strategy. Another example is identifying when demand spiked for a show, which can help executives understand how a show is resonating with the audience and potentially help plan subsequent seasons.
International Expansion
The travelability of "Marvel's What If...?" is outstanding, which means the show is performing well in markets outside of its home market, the United States. This information can be helpful for executives who are interested in expanding their platform's global reach. With its outstanding demand performance in markets such as the United Kingdom, China, Russia, Brazil, Canada, Israel, South Korea and Bulgaria, the show could be a strong asset for executives who want to increase their platform's popularity in these regions.
Franchising or Spin-Off Potential
"Marvel's What If...?" has good franchising potential. Analyzing the top 10 global markets where the show is most in-demand over the last 30 days reveals insight into the show's potential spin-offs or franchise possibilities in those markets.
In summary, demand data helps executives make informed decisions regarding content, acquisition, distribution and programming strategies. With insights derived from the demand data of a show like "Marvel's What If...?" - a show with outstanding demand, high travelability, good franchising potential, and surging demand at certain points in time - executives can evaluate their options and make decisions that will resonate with their audiences and drive engagement on their platform.
Marvel's What If...?'s travelability to the United Kingdom in the last 30 days is 75%, which means that the audience demand for Marvel's What If...? is 75% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's What If...? travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Marvel's What If...? is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's What If...?, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Marvel's What If...? in the United Kingdom. We provide our partners with meaningful entertainment industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.