The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are involved in any decision making in the entertainment industry, then the use of demand data can be invaluable in making informed content, acquisition, distribution, and programming decisions. In the case of "Mayans M.C.", the use of Parrot Analytics' demand data service allows us to provide insights that can guide your content decisions.
Firstly, using demand data, it is possible to evaluate the dollar value contribution of any title, to any platform. The Parrot Analytics content valuation system is based on demand data and allows one to calculate the ROI a specific title will bring for any given platform. This means that you can determine how much to spend on a particular show and how it will drive engagement across the rest of the platform's catalog, thus minimizing the risk of making unsound investments.
Demand data can also help to determine the global appeal of a title. For "Mayans M.C.", our analysis of the show's performance in the UK in March 2024 showed the show had 7.4 times the audience demand of the average show in the country. This indicates that demand for the show is good, and only 8.6% of all TV shows have this level of demand. The analysis also revealed that the audience demand for the show had increased by 16.5% during March in the UK, indicating momentum was positive. The show's high demand also put it in the top 97.7th percentile in the drama genre in the UK, demonstrating that it was resonating with UK audiences.
Looking further afield, the show also had travelability potential and its global appeal could be quantified as 55% of its demand in the US. The use of the Parrot Pulse provides an independent measure of the show's global performance across six dimensions, highlighting its outstanding worldwide audience demand across all platforms and high franchisability potential. On a 1-year rolling basis, "Mayans M.C." had an average demand of 7.0 times the title average compared to 7.4 times in the last 30 days, indicating its increased popularity.
In addition to the above, demand data can also be used to inform decision making in the programming and scheduling of content. For instance, insights like the peak in audience demand for "Mayans M.C." in the UK in late March 2024 can help executives determine the best time to schedule its airing.
The performance of "Mayans M.C." in various other countries can also help inform decisions on its distribution or acquisition. "Mayans M.C." outperformed the demand of the average TV show (1x) in the top ten global markets, indicating that the show may perform well in these regions. For example, "Mayans M.C." had outstanding audience demand of 10.5x in the US, making it the show's number one market globally, and also had outstanding demand in Canada, Brazil, Australia, and the Netherlands.
Overall, using demand data can help guide strategic decision-making to minimize investment risk, maximize audience appeal and inform programming and scheduling decisions. By using demand data, executives can make more informed content, acquisition, distribution, and programming decisions, ensuring they stay ahead of the competition in the fast-paced and ever-changing world of entertainment.
Mayans M.C.'s travelability to the United Kingdom in the last 30 days is 59%, which means that the audience demand for Mayans M.C. is 59% of the demand in its country of origin, United States. Click through to another market to discover how well Mayans M.C. travels internationally.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as FX to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mayans M.C.), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mayans M.C., including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s Mayans M.C. is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Mayans M.C. also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mayans M.C., for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using television demand data from Parrot Analytics for Mayans M.C. in the United Kingdom. We provide our partners with extensive TV workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.
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