The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics provides entertainment executives with demand data that can enable more informed content, acquisition, distribution and programming decisions. Demand data can provide insights on how popular a show is, what audiences like, how to optimize a marketing campaign and much more.
One way in which demand data can help executives make informed decisions is through content valuation. Parrot Analytics' content valuation system is powered by global content demand and supply. It can reveal insights on how much a show is worth, how much of a show's value is being driven by demand for a particular star, and how a title drives engagement across an entire catalog. Demand data can also answer questions on how a show is performing as an acquisition-driving or churn-reducing title.
Let's examine the example of "Mayans M.C." in Germany in March 2024. With 3.3 times the audience demand of the average show in Germany over the last 30 days, "Mayans M.C." has good demand. Demand has been decreasing recently, but it achieved the peak rank of #654 in Germany, moving up in its rank by 204 spots during March. It ranks at the 95.6th percentile in the drama genre for Germany, meaning it has higher demand than 95.6% of all drama titles in Germany.
This information can help executives make more informed content decisions. For example, they can use demand data to identify what shows are resonating with audiences and which genres are popular. They can also identify the most popular shows globally, and plan for global expansion accordingly.
"Mayans M.C." also has a good travelability score, which measures a show's international demand relative to its home market. The show's outstanding momentum and longevity scores indicate that it has maintained its audience interest over time and is still growing.
In terms of audience insights, Parrot Analytics also provides information on the top shows that viewers of "Mayans M.C." also watch. This information can help executives make more informed acquisition decisions. For example, they can identify which shows are popular among the same demographics as "Mayans M.C.", and target those shows for acquisition.
With audience demand for "Mayans M.C." in Germany increasing by 10.1% in March, executives can also use demand data to track how their shows are performing over time. By examining the show's performance on a rolling year basis, executives can identify trends in how popular their shows are and make more informed programming decisions.
Finally, by examining the top 10 global markets where "Mayans M.C." is most in-demand over the last 30 days, executives can identify the most popular markets for their shows and plan for global expansion accordingly. They can also use this information to identify opportunities to monetize IP for their shows through spin-offs or franchises.
In summary, executives can use demand data to make more informed decisions around content, acquisition, distribution, and programming. Parrot Analytics' content valuation system is one way in which demand data can enable executives to quantify the value of their shows and assess their ability to drive subscriptions and engage audiences across their catalogs.
Mayans M.C.'s travelability to Germany in the last 30 days is 38%, which means that the audience demand for Mayans M.C. is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Mayans M.C. travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as FX to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mayans M.C.), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mayans M.C., including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s Mayans M.C. is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mayans M.C., for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using television demand metrics from Parrot Analytics for Mayans M.C. in Germany. We provide our partners with smart OTT insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.