The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage the power of demand data to make more informed decisions regarding content evaluation, acquisition, distribution, and programming. Demand data provides a comprehensive view of the popularity of a TV series within a specific region and globally. For instance, we can examine the case of "Mighty Raju," a TV series that premiered in 2014, and analyze its performance in the United Kingdom to understand the value of utilizing the Parrot Analytics demand data.
Content valuation uses demand data to estimate the worth of a series to a specific platform, which is crucial when deciding how much to spend on content. Parrot Analytics content valuation system can generate insights into how much an individual title would contribute to any platform, in any region. For example, utilizing Parrot Analytics' demand data, executives can determine the economic significance of "Mighty Raju" to an SVOD platform like Netflix or Amazon Prime Video.
One of the key benefits of demand data is its ability to quantify audience preferences for programming decisions, imagine knowing that a storyline or character is becoming less popular with the audience, entertainment executives can adjust the production or scheduling of the show, keeping it relevant. Additionally, executives can explore the potential of franchising or spin-off opportunities from popular shows like "Mighty Raju," significantly monetizing the intellectual property.
Parrot Analytics' demand data can also enable executives to map local white spaces by examining the most popular genres in the local UK market. It also helps in assessing the performance of TV shows globally and creating an effective marketing campaign. With regard to distribution decisions, demand data can help in targeting distribution partners that are more likely to provide the audience for the show, thereby optimizing release strategies and pricing.
Demand data also enables one to keep up with current market trends and changes, keeping a show ahead of the pack based on newly identified tastes and preferences. This type of insight is essential for strategic decision-making with far-reaching consequences.
In conclusion, demand data derived from Parrot Analytics' system can equip entertainment executives with data-driven insights, optimize content investment, help in strategic decision-making, accurately value content and increase retention of existing audience members while attracting new ones. Through the analysis of "Mighty Raju," executives can understand the significance of demand data in evaluating, distributing, programming and acquiring content, making informed decisions and positioning their platform or production company for success.
Mighty Raju's travelability to the United Kingdom in the last 30 days is 25%, which means that the audience demand for Mighty Raju is 25% of the demand in its country of origin, India. Click through to another market to discover how well Mighty Raju travels internationally.
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Acquire the best shows from partners such as Pogo TV to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mighty Raju), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Pogo TV by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mighty Raju, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Pogo TV‘s Mighty Raju is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Pogo TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mighty Raju, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Mighty Raju in the United Kingdom. We provide our partners with valuable entertainment industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.