The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions, among others. The case of "Mysteries of the Abandoned" in the United Kingdom demonstrates how demand data can provide you with essential insights.
One way you can use demand data is by leveraging it to value content. The Parrot Analytics content valuation system uses demand data to identify the dollar value contribution of any title to any platform in any region. You can use the system to answer questions like how much your series' worth, how its value is driven by demand for one of its stars, and how much a content library would add to your service over time. You can also use the data to estimate cannibalization of audiences if a title is available on multiple services and to assess the value of exclusivity. In the case of "Mysteries of the Abandoned," the show has 4.6 times the audience demand of the average show in the UK over the last 30 days, a good indicator of its value.
Demand data also enables content valuation on the global scale. You can determine the most popular content in your market or on a global scale, which helps you to identify content with high monetization potential. You can also use demand data to quantify a show's international appeal, and allocate your funds accordingly. In the case of "Mysteries of the Abandoned," we see that the travelability feature, which measures a show's international demand relative to its home market, is poor, but the demand in the UK and other global markets is good.
To make informed programming decisions, understanding audience tastes and preferences is key. Demand data can help you identify taste clusters and popular genres in your local market and the world. You can also use the data to inform the release strategy and pricing, by looking at the show's demand trends. It is noteworthy that the demand for "Mysteries of the Abandoned" spiked in the mid-March in the UK, offering an opportunity to analyze the potential drivers behind the spike.
Demand data can also inform content discovery, content recommendations, and retention strategies. In the case of "Mysteries of the Abandoned," the show's demand has decreased in the UK by 154.0%. Therefore, you can use the data to find titles that will keep your current audience happy and attract new subscribers to your platform and identify other shows fans of "Mysteries of the Abandoned" also like, such as "Engineering Catastrophes," "Frontline," and "Impossible Engineering."
Lastly, demand data is useful for competitive benchmarking as well. Through comparing "Mysteries of the Abandoned" to other titles available on the market, you can identify potential areas of improvement and adjust accordingly.
In conclusion, understanding demand data can be a key to inform your content, acquisition, distribution, and programming decisions. The case of "Mysteries of the Abandoned" highlights the power of demand data to identify content with high monetization potential, inform programming decisions, and optimize content discovery and retention strategies.
Mysteries Of The Abandoned's travelability to the United Kingdom in the last 30 days is 15%, which means that the audience demand for Mysteries Of The Abandoned is 15% of the demand in its country of origin, United States. Click through to another market to discover how well Mysteries Of The Abandoned travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Science‘s Mysteries Of The Abandoned is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Science and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mysteries Of The Abandoned, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Documentary), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for Mysteries Of The Abandoned in the United Kingdom. We provide our partners with smart entertainment industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.