The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the entertainment industry, content decisions are critical factors that determine the success of any platform. Demand data can contribute valuable insights to make more informed content acquisition, programming, and distribution decisions. Using the example of "On Patrol: Live," we can illustrate how demand data can be used to develop strategic decisions.
Content Valuation: First, evaluating content is essential for making informed decisions. Demand data can help assess the value of a TV series, and in this case, we know "On Patrol: Live" has 4.7 times the audience demand of an average show in the United Kingdom. Its performance in the ranking has deteriorated over the last month, but this trend is typical for many shows. Furthermore, knowing which other shows resonate with the audience is noteworthy information in determining the type of content that audiences love.
Global Reach: The show has higher demand than 98.2% of all documentary titles in the UK, and it outperforms the demand of the average TV show in each of its top 10 global markets, suggesting it may be ripe for expansion across international territories. Also, examining the show's travelability provides insights into how well it would do in global markets. Based on the Parrot Pulse findings, "On Patrol: Live" has an okay score for travelability, which means it has the potential to attract international audiences.
Subscriber Retention and Acquisition: Understanding which titles will keep current subscribers happy and attract new subscribers are crucial for business growth. For instance, using demand data, we can identify the top 10 global markets where "On Patrol: Live" is most in-demand, and the performance of the show in each market. Results show that the show has outstanding audience demand of 12.0x in the United States, its number one market globally. In other markets, demand ranges from good to outstanding.
ROI and Cannibalization: Knowing how much to spend on content is vital for content acquisition. Parrot Analytics content valuation system helps identify the dollar value contribution of any title, to any platform, in any region. It also helps to determine how certain titles contribute to engagement within the entire catalog of content, and this information is crucial in calculating the platform-specific marginal revenue contribution. Also, understanding how cannibalization of audiences could impact a title's performance when available on multiple services helps platforms in making informed acquisition decisions.
Marketing and Release Strategy: Demand data enlightens us on the most popular genres in the local markets, which, in turn, helps to formulate a strategy for optimal release and pricing. Pre-release marketing is also made easier by looking at the momentum of the show and its position in the cultural zeitgeist.
Franchisability and Monetization: Spin-offs and franchises could be other ways to monetize successful shows. "On Patrol: Live" has an okay score for franchisability, indicating it could have spinoff potential.
In summary, demand data can be used by broadcasting platforms, TV series financing companies, content distributors, linear networks, and pay-tv networks in making informed content acquisition, programming, and distribution decisions. For instance, using "On Patrol: Live," they can analyze its performance in the UK and its top global markets, assess its value, and develop a strategy for expansion and monetization. Ultimately, utilizing demand data can result in better content decisions that lead to business growth and long-term success.
On Patrol: Live's travelability to the United Kingdom in the last 30 days is 23%, which means that the audience demand for On Patrol: Live is 23% of the demand in its country of origin, United States. Click through to another market to discover how well On Patrol: Live travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. ReelzChannel, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as On Patrol: Live.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as On Patrol: Live from partners like ReelzChannel.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for On Patrol: Live? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ReelzChannel to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from ReelzChannel by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as On Patrol: Live. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ReelzChannel to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. On Patrol: Live), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ReelzChannel by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as On Patrol: Live, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ReelzChannel‘s On Patrol: Live is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ReelzChannel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for On Patrol: Live, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for On Patrol: Live in the United Kingdom. We provide our partners with meaningful subscription-video-on-demand analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.