As an executive working in the television industry, you often have to make decisions concerning content valuation, acquisition, distribution and programming. The use of demand data is important in informing strategic decisions. For example, demand data allows you to determine how much a specific title is worth to a particular platform or market. A valuable tool that Parrot Analytics offers is their content valuation system, which is based on demand data.
Using the example of "Quantum Leap (1989)" for the month of November 2023 in the United Kingdom, we can see how demand data can be used to make more informed content decisions. Firstly, demand for "Quantum Leap (1989)" is good and ranks at the 95.6th percentile in the drama genre. This high demand indicates that the show has the potential to drive engagement across the rest of the catalog and attract new subscribers to an SVOD service.
Secondly, the show has high travelability and franchisability potential, which suggests that it could be an excellent choice to expand global SVOD offerings or to create spin-offs.
Thirdly, the show's momentum and longevity have been outstanding, meaning that it has the potential to maintain audience demand over time. This indicates that acquiring the series would be a wise decision for a distributor or network, as it has proven staying power.
Fourthly, examining the top 10 global markets in which "Quantum Leap (1989)" is in-demand over the last 30 days, we can note the show outperforms the demand of the average TV show in each of these markets. This indicates that the series has global appeal and can be marketed internationally.
Finally, monitoring the demand of "Quantum Leap (1989)" over time is necessary for forecasting any changes and adapting strategies accordingly. The demand spike in late November suggests that a marketing campaign or promotional event was successful, and that repeating such tactics will increase viewer engagement.
To sum up, the use of demand data can help in making more informed decisions upon content valuation, acquisition, distribution, and programming. Parrot Analytics provides a powerful tool that can utilize demand data to provide insights and understandings that could prove to be valuable in the television industry.
