As an entertainment executive, it is imperative to take the audience demand data into consideration when making content-related decisions. The recent demand data of "Quantum Leap (1989)" in the United Kingdom for the month of January 2024 can offer insights into how demand analysis can inform strategic content-related decisions.
First and foremost, demand data can be used to inform content valuation. The dollar value contribution of "Quantum Leap (1989)" to any platform in the United Kingdom and globally can be easily calculated using the Parrot Analytics content valuation system. The system reveals that "Quantum Leap (1989)" has 3.0 times the audience demand of the average show in the United Kingdom over the last 30 days. This indicates that the show has good demand. With only 8.6% of all TV shows having this level of demand, "Quantum Leap (1989)" could be considered a strategic asset for streaming platforms, especially those looking to retain or grow their audiences with drama content.
Content valuation using demand data can also be used to help in making acquisition, distribution, or programming decisions. With demand data, one can make more informed decisions about how much to spend on content acquisition or ascertaining the value of a content library to a platform over time. For instance, comparing the performance of "Quantum Leap (1989)" on a 1-year rolling basis vs the last 30 days reveals that although its peak demand was 8.2 times the average over the course of the entire year, it peaked at 4.3 times the average in the last 30 days, indicating decreased popularity. This informs distribution decisions such as adjusting the airing or licensing fees of the show to optimize revenue.
Demand data can also reveal potential white spaces for content acquisition, as well as opportunities for content production. For example, audience demand for "Quantum Leap (1989)" in different markets can be used to inform decisions on which markets to target and which genres or themes to focus on to attract new subscribers.
Additionally, demand data can be instrumental in subscriber retention and acquisition. By examining the top 10 global markets where "Quantum Leap (1989)" is most in-demand over the last 30 days, we can infer which global markets have the biggest audiences for this type of content. This information can be used to craft local marketing campaigns that effectively reach the local market.
Furthermore, demand helps in benchmarking and concept testing. Executives can compare the demand level of "Quantum Leap (1989)" to other titles available on the market, identify opportunities to optimize the marketing campaign ahead of the premiere, and determine which elements of existing content fans like the most.
In conclusion, using demand data is an essential tool for making informed business decisions in the entertainment industry. The recent demand data of "Quantum Leap (1989)" in the United Kingdom for the month of January 2024 serves as an example of how entertainment executives can use demand data to make more informed content-related decisions and maximize revenue.
