The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working in various capacities, demand data can be an invaluable tool to help inform content, acquisition, distribution, and programming decisions. To illustrate the point, let us evaluate the case of "Quantum Leap (1989)" in March 2024 in the United Kingdom by answering some of the key questions provided.
Firstly, content valuation uses demand data to assess the value of a title. For example, executives can use Parrot Analytics' content valuation system, which is based on demand data, to calculate how much a series is worth, its dollar value contribution to a platform, and its ability to attract or retain subscribers. In the case of "Quantum Leap (1989)," we can see that it has a good level of audience demand, which has been decreasing recently. It has a higher demand than 94.4% of all drama titles in the UK, and fans of the show are also interested in other titles such as "Doctor Who," "Rick and Morty," and "Stargate SG-1."
Secondly, demand data can be used to inform acquisition decisions. For instance, executives can use demand data to identify which types of content show potential for acquisition or production, whether a title is worth its acquisition cost, and which titles will drive subscriptions and mitigate churn. By evaluating the demand for "Quantum Leap (1989)" in countries such as Italy, the US, and countries across Europe, executives can determine its potential success in different markets, and whether to distribute it further globally.
Thirdly, demand data can help with programming and distribution decisions. As an example, by examining the peaks and drops of the demands for "Quantum Leap (1989)" in the UK during March 2024, executives can assess its reception and optimize its release strategy and price targeting. Additionally, executives can use Parrot Analytics' demand data to discover and optimize recommendations and make programming decisions based on audience preferences.
Fourthly, demand data reveals insights about audience taste and preferences. By analyzing which shows have similar audiences to "Quantum Leap (1989)," executives can understand the interests of its fanbase and target content that aligns with those tastes.
In conclusion, entertainment executives can use demand data from tools like Parrot Analytics to guide their content, acquisition, distribution and programming decisions. The data can help with content valuation, inform acquisition decisions, optimize release strategies and pricing, and ultimately improve content performance by reflecting audience taste and preferences.
Quantum Leap (1989)'s travelability to the United Kingdom in the last 30 days is 46%, which means that the audience demand for Quantum Leap (1989) is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Quantum Leap (1989) travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Quantum Leap (1989)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Quantum Leap (1989) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Quantum Leap (1989) also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Quantum Leap (1989), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for Quantum Leap (1989) in the United Kingdom. We provide our partners with far-reaching content know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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