As a TV executive, using demand data will help you make more informed decisions regarding content acquisition, distribution, programming, and valuation. In this context, let's take a look at how demand relates to content valuation in using “Quantum Leap (1989)” as an example.
Parrot Analytics demand data on “Quantum Leap (1989)” in the United Kingdom (UK) for the month of February 2024 shows that the show had a good level of demand, which has increased recently. This means that the show has many viewers and is becoming more popular. Compared to the average TV show in the UK, “Quantum Leap (1989)” achieved a demand 3.9 times higher over the last 30 days. Additionally, the show moved up in its rank by 36 spots during February in the United Kingdom which further highlights its popularity.
When looking at the drama genre, “Quantum Leap (1989)” ranks at the 95.7th percentile, indicating higher demand than 95.7% of all drama titles in the UK. The show also has a good level of travelability, meaning that it’s being watched across multiple platforms and countries across the globe.
Moreover, the Parrot Pulse for “Quantum Leap (1989)” provides an independent measure of its global performance, revealing that the show has outstanding longevity and good momentum. Furthermore, its franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are both good.
From a content valuation perspective, Parrot Analytics’ content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By using demand data, it's possible to calculate the ROI that a specific TV title brings to any given platform. In this regard, by examining the top 10 global markets where "Quantum Leap (1989)" is most in-demand over the last 30 days, TV executives can assess the show's value to a platform in terms of its ROI potential.
Also, comparing the performance of "Quantum Leap (1989)" on a 1-year rolling basis with the last 30 days provides an idea of how the show’s popularity has been growing. The show has increased its popularity by 11.9% in the last 30 days when compared to the 1-year rolling basis.
In addition, by understanding which TV titles are resonating with viewers and knowing their affinity to the specific show, TV executives can make informed decisions on which shows to acquire or produce, how much a specific show is worth, and which platforms to target for distribution of the content.
In summary, Parrot Analytics’ demand data provides insights on how to make informed decisions on content acquisition, distribution, programming, and valuation by examining audience demand, travelability, momentum, longevity, franchisability, and reach. By using “Quantum Leap (1989)” as an example, TV executives can use Parrot Analytics demand data to make strategic decisions in relation to content that maximizes ROI potential, grow their subscribers base, and increase engagement.
