If you’re an entertainment executive looking to make informed decisions around content acquisition or programming decisions, demand data can provide valuable insights. By examining the demand data for "Resurrection: Ertugrul" in the UK market for the month of November 2023, the Parrot Analytics system can offer some valuable insights:
- Content Valuation: Demand provides an economic valuation system for the value of a specific title in the UK market. By revealing that "Resurrection: Ertugrul" has 6.6 times the audience demand of the average show in the United Kingdom, and is in the 98.0th percentile in the war genre, we can conclude that the show holds significant value in the market. We can also use demand data to help determine how much to spend on a specific content library acquisition in any given region.
- Programming Decisions: Demand data can help inform programming decisions by identifying what genres or themes are currently resonating most with audiences on any streaming service in any specific region. Parrot Analytics' affinity index has identified that fans of "Resurrection: Ertugrul" are also interested in watching content like "The Mandalorian", "Rick And Morty", "Loki", "Ubit Ritu (Убить Риту)", "Ahsoka", "The Boys", "South Park", "House Of The Dragon" and "The Last Of Us". This information could be used to guide programming choices around complementary content.
- Content Acquisition: Demand data can help entertainment executives determine which content to acquire. "Resurrection: Ertugrul" has seen an increase in audience demand in the UK by 112.8% in November 2023, and has achieved peak demand of 12.3 times the average over the course of the entire year, suggesting that acquiring this content for your service could drive significant subscribers.
- Content Distribution: Demand data is powerful in guiding foreign co-production and distribution decisions, thereby helping to optimize foreign content investment. In the case of "Resurrection: Ertugrul," we find that although the demand in UK is high, it is only 38% of the demand in the show’s country of origin, Turkey. This information can be used to determine which markets to target for distribution and inform distribution deals.
- Travelability: Measuring travelability can inform more informed content decisions when expanding into foreign markets. As mentioned above, "Resurrection: Ertugrul" has outstanding travelability, indicating that it performs well in foreign markets. This knowledge can be used to determine which markets may be most receptive to the show and aid in foreign market acquisitions and co-productions.
In conclusion, demand data can be used to help entertainment executives make informed content decisions, from programming to content acquisition and distribution. By exploring the above questions and looking closely at "Resurrection: Ertugrul's" performance in the UK market, executives can leverage the strengths of Parrot Analytics' demand data metrics to drive informed business decisions.
