With the abundance of content available to viewers, entertainment executives constantly face the challenge of understanding audience demand data to make informed decisions. By using demand data, they can make better content, acquisition, distribution, and programming decisions. Using the example of "Resurrection: Ertugrul", let's explore the ways in which demand data can help executives in this context.
Content valuation is a key aspect of making informed acquisition and distribution decisions, which enables executives to understand a content's worth. Parrot Analytics' content valuation system uses demand data to quantify the dollar value contribution of any title in any region. In the case of "Resurrection: Ertugrul," the show is performing outstandingly well in the United Kingdom with 8.9 times the average demand of all TV shows. This means that the show has a high strategic value to any streaming platform, and executives have the ability to assess its ability to drive subscriptions and mitigate churn.
Demand data can also inform programming decisions. By examining the top 10 global markets where the show is most in-demand over the last 30 days, executives can identify the popularity of the show in those regions. For example, "Resurrection: Ertugrul" outperforms the demand of the average TV show in each of the identified markets. In Turkey, the show's number one market, the show achieved outstanding audience demand of 14.4x. Executives can use this information to make decisions about localizing content or expanding the show's offering in popular regions.
Trend analysis is another application of demand data. The show's demand has been increasing recently in the United Kingdom by 22.6%, which is an important metric for executives to make decisions about renewals and cancellations. Additionally, the show has demonstrated outstanding longevity, which can help executives make informed decisions about acquiring content with long-term demand.
Demand data can also inform marketing decisions. For example, by utilizing affinity analysis as powered by Parrot Analytics demand data, executives can understand which TV shows or talent would help them acquire or retain subscribers. The show's fans in the United Kingdom also like shows such as "Game of Thrones" and "Black Mirror," which can provide executives with insight into marketing opportunities.
In conclusion, understanding demand data is a critical component of successful entertainment decision-making. The Parrot Analytics demand data, as demonstrated through "Resurrection: Ertugrul", enables executives to quantify content valuation, inform programming decisions, track trends, guide marketing decisions, and make informed decisions about localization and expansion. The ability to make informed and data-driven decisions remains a significant competitive advantage in the entertainment industry.
