Demand data for "Resurrection: Ertugrul" can provide valuable insights to entertainment executives to make informed content, acquisition, distribution or programming decisions. By analyzing the show's demand data, executives can make decisions related to investment, marketing and strategic decisions.
Firstly, demand data can help executives understand the show's content valuation. Parrot Analytics' content valuation system allows executives to analyze global content demand and supply and determine the dollar value contribution of any title to any platform in any region. Executives can use demand data to answer questions like how much the show is worth to another streaming platform, how much to spend on content, and how to calculate the return on investment from a specific title.
Secondly, demand data can inform acquisition decisions. Executives can use demand data to identify which titles exhibit opportunity to acquire or produce, and which titles resonate with the local market. For instance, executives can identify "Resurrection: Ertugrul" as a show that has 8.8 times the audience demand of the average TV show in the United Kingdom, indicating that demand for the show is outstanding.
Thirdly, demand data can help executives make programming decisions. By analyzing the top 10 global markets where "Resurrection: Ertugrul" is most in-demand, executives can identify which genres and themes resonate across different regions. For example, in the United Kingdom, "Resurrection: Ertugrul" has outstanding demand in the war genre. Executives can also use demand data to answer questions like how content fits into a network's or platform's programming strategy and identify opportunities for partnership and distribution.
Lastly, demand data can inform distribution decisions. By analyzing travelability, executives can determine the global appeal of a title compared to other titles in the same genre. For instance, "Resurrection: Ertugrul" has outstanding travelability, indicating that the show has strong international demand relative to its home market. Executives can also use demand data to benchmark against other titles available on the market, map local white spaces, and make decisions related to pricing and release strategies.
In conclusion, demand data is an integral part of a TV executive's strategic decision-making process. In the case of "Resurrection: Ertugrul," executives can use demand data to make decisions related to content valuation, acquisition, programming, and distribution. Through demand data-driven insights, executives can make more informed decisions about their content investments, marketing, and distribution strategies.
