The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, analyzing the audience demand data of shows can be instrumental in making more informed content decisions. The demand data for "Rob & Romesh Vs..." with 4.6 times the audience demand of the average TV show in the United Kingdom over the last 30 days, and its increasing demand in recent times is an indicator of its popularity. The show's popularity has been consistently increasing, as its average demand over the last 30 days is 4.6 times the title average, compared to 3.0 times over the past year.
Content valuation can also be based on demand data, through which determining how much to spend on content can be achieved. The Parrot Analytics content valuation system, which is powered by global content demand and supply, reveals the dollar value contribution of any title to any platform in any region. Hence, by applying the content valuation system to "Rob & Romesh Vs...," the show's worth and its contribution to a platform in the streaming industry can be measured.
Demand data can reveal the global performance of a TV show in multiple aspects, as seen through the dimensions that Parrot Analytics uses to measure audience demand through the Parrot Pulse tool. For "Rob & Romesh Vs...," although its worldwide audience demand across all platforms is okay, its travelability is poor. Furthermore, it has a poor longevity score, and momentum is okay. However, the most relevant aspect that this show can benefit from is its audience demand, which is good in the United Kingdom, as a higher demand indicates higher content valuation and the potential to drive more subscriptions for any platform.
A TV executive can also use the audience demand data to understand more about the show's viewer demographic, the kind of content that resonates with its audience, and the level of competition in the market. By examining the top 10 global markets where "Rob & Romesh Vs..." is most in-demand over the last 30 days, it is presumed that this TV series outperforms the demand of the average TV show in each of these markets. This data can be insightful, particularly in formulating distribution and marketing strategies, and making informed decisions about buying or producing similar content.
Lastly, demand data can be useful in formulating strategies for retaining and acquiring subscribers, and for optimizing content release strategy and pricing. Hence, a TV executive can use the analysis of "Rob & Romesh Vs" to identify the factors contributing to the show's popularity and leverage them to make informed decisions regarding existing or upcoming programming.
This is Rob & Romesh Vs...'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Rob & Romesh Vs... travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Sky, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Rob & Romesh Vs....
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Rob & Romesh Vs... from partners like Sky.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Rob & Romesh Vs...? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Sky to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Sky by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Rob & Romesh Vs.... Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Sky to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Rob & Romesh Vs...), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Sky by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Rob & Romesh Vs..., including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Sky‘s Rob & Romesh Vs... is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rob & Romesh Vs..., for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global television demand metrics from Parrot Analytics for Rob & Romesh Vs... in the United Kingdom. We provide our partners with meaningful media industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.