The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed content decisions and acquisition decisions. A good example of how demand data can help you is by examining the demand profile of "Robin Hood". Parrot Analytics provides an economic valuation system powered by global content demand and supply, allowing you to determine the dollar value contribution of any title to any platform in any region.
One of the main questions that demand data can answer is "How much is my series worth?" By using Parrot Analytics' content valuation system powered by global content demand and supply, you can quickly determine the value of a show to any platform in any region. For instance, based on the data we have for "Robin Hood" in the United Kingdom, we know that the show's audience demand is good, with only 8.6% of all TV shows having this level of demand. The show's ranking also moved up by 677 spots during January in the United Kingdom.
Demand data can also provide you with insights on which type of content to produce or acquire. By examining the show's audience data, you can determine what elements of the series fans like the most and optimize upcoming productions for success.
Another question that demand data can answer is "What type(s) of content exhibit an opportunity to acquire or produce?" Examining the performance of "Robin Hood" on a 1-year rolling basis versus the last 30 days, we find that the show's peak demand has increased by 4.8%, indicating increased popularity.
Demand data can also help you with programming decisions. For example, you can examine the timing of demand spikes in mid-January and use that information to inform when to release similar content for maximum impact.
The demand for "Robin Hood" was higher than 93.1% of all drama titles in the United Kingdom, indicating a high content valuation. It is also essential to note that examining the show's performance in other regions worldwide could provide valuable insights. For instance, the show has outperformed the average TV show in the top ten global markets over the last 30 days, indicating that there might be an opportunity for expansion in these markets.
Finally, comparing the performance of "Robin Hood" across various dimensions, such as momentum, travelability, longevity, franchisability, and reach, provides additional insights to inform your content decisions. Understanding these dimensions' strengths and weaknesses may help you identify new distribution opportunities, assess franchise potential, and evaluate potential collaborations with other franchises, studios, and networks.
In conclusion, as the demand for streaming content continues to grow, the ability to leverage demand data to inform content, acquisition, distribution, and programming decisions becomes increasingly crucial. Parrot Analytics' content valuation system powered by global content demand and supply provides entertainment executives with the tools to quantify the financial value of any title and make more informed decisions. By examining the demand profile of shows such as "Robin Hood" in the United Kingdom, you can determine their content valuation, optimize upcoming productions for success, and evaluate acquisition opportunities for maximum financial gain.
This is Robin Hood's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Robin Hood travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Robin Hood is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Robin Hood, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Adventure), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for Robin Hood in the United Kingdom. We provide our partners with smart television series know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.