The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to make informed content decisions, and that's where demand data comes into play. Taking the example of "Sally4ever," we can see how examining audience demand data in conjunction with various metrics can provide insights, which otherwise would not be easily available.
One way to use demand data is to help assess the value of content to a platform. The Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title to a platform in any region, allowing executives to quantify the platform-specific marginal revenue contribution. The demand data also provides a baseline value for the title and an assessment of its ability to drive subscriptions and mitigate churn.
Another way to use demand data is to help with acquisition decisions. By examining demand data for shows that fans of "Sally4ever" also like, such as "Savage Kingdom," "Five Days," "Why Women Kill," and "Geordie Shore," a platform or distributor can expand its catalog with similar titles, catering to a similar audience. Demand data also helps determine supply and demand, providing insights into what type of content is in demand and can help to acquire or produce.
Demand data helps with content distribution decisions as well. Sally4ever has higher demand than 97.5% of all romance titles, indicating that it is popular among viewers who prefer romance TV shows. The insights can help platform executives decide which platforms to target for the distribution of the content, depending upon the platform-specific needs.
It is also useful to track the performance of shows against their historical benchmarks. The comparison of Sally4ever's performance over the past year versus the last 30 days shows that the show's demand has increased recently. The show peaked higher and its average demand was above the year-round average, indicating potential increased popularity. Executives can use this information to strategize marketing campaigns and release strategies to maximize the show's viewership.
Lastly, demand provides insights into audience preferences. "Sally4ever" has a higher demand rate in the United Kingdom, and the romance genre is resonating well here. However, demand analysis also shows that the show is okay globally, and it has poor franchisability and travelability. This information provides executives with insights into where to focus their efforts and which elements, like genre, should be emphasized to maximize content value.
In conclusion, by leveraging demand data, executives in the entertainment industry can make more informed content, acquisition, distribution, and programming decisions. In the case of Sally4ever, we can see how demand data provides insights into content valuation, acquisition decisions, supply and demand, content distribution decisions, performance tracking, and audience preferences. By using demand data, they can maximize the performance of existing shows and make data-driven decisions for future content.
This is Sally4ever's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sally4ever travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Sky Atlantic, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Sally4ever.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Sally4ever from partners like Sky Atlantic.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Sally4ever? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Sky Atlantic to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Sky Atlantic by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Sally4ever. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Sky Atlantic to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sally4ever), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Sky Atlantic by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Sally4ever, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Sky Atlantic‘s Sally4ever is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Atlantic and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sally4ever, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for Sally4ever in the United Kingdom. We provide our partners with meaningful television know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.