The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, there are several ways that demand data can help you make more informed content and programming decisions. In particular, the case of "Snapshots", an unscripted live-action photography competition series can be used to illustrate the benefits of demand data.
Firstly, regarding content valuation, demand data can help a TV executive understand the economic value of a TV series, like "Snapshots", in different ways. For instance, by analyzing audience demand data, such as how much demand a specific title attracts and how demand is evolving over time, a TV executive can estimate how much a series is worth to a platform, forecast its ability to drive subscriptions and mitigate churn, and justify the budget it deserves. In this case, the demand data for "Snapshots" shows that it has good demand in the United Kingdom, with 4.1 times the audience demand of the average show in the country over the past 30 days.
Moreover, demand data can inform acquisition and distribution decisions. In particular, TV executives can use demand data to determine which types of content exhibit opportunities to acquire or produce, which platforms are best for distributing content, and how to allocate funds to maximize future content investments. For instance, by looking at the global and country-specific demand data for "Snapshots", a TV executive can identify its most in-demand regions and use that data to improve the show's international distribution strategy.
Demand data can also help a TV executive make informed programming decisions. For example, by analyzing audience demand data for a particular series, a TV executive can make more effective decisions around show promotion and scheduling. In this case, the demand data for "Snapshots" shows that the audience demand for the show increased by 29.1% in the United Kingdom in March 2024, indicating that it may be beneficial to focus marketing efforts around this time frame in this region. Additionally, comparing data across different time frames, such as examining the show's average demand on a rolling year basis versus demand over the last 30 days, can indicate whether the show has increased or decreased in popularity, helping executives determine whether to continue investing in certain types of content.
Finally, demand data can help TV executives develop a deeper understanding of their target audience and identify new opportunities for content distribution and monetization. By analyzing audience demand data for TV shows across different regions and genres, executives can gain insights into audience tastes and preferences, as well as which types of content are most likely to attract and retain subscribers. In this case, the demand data for "Snapshots" shows that the show has good demand in the United Kingdom but only okay demand in India, Vietnam, Thailand, Taiwan, and Australia, indicating possible opportunities to increase distribution or promote the show more effectively in these regions.
Overall, demand data can provide TV executives with a wealth of insights into audience tastes, preferences, and behavior, enabling them to make more informed content, acquisition, distribution, and programming decisions. By utilizing demand data, executives can position their TV offerings to better meet their viewers' needs and preferences, ultimately increasing engagement, retention, and growth in a competitive market.
Snapshots's travelability to the United Kingdom in the last 30 days is 225%, which means that the audience demand for Snapshots is 225% of the demand in its country of origin, Canada. Click through to another market to discover how well Snapshots travels internationally.
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Acquire the best shows from partners such as CBC Television to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Snapshots), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC Television by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular CBC Television‘s Snapshots is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC Television and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Snapshots, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Performance Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for Snapshots in the United Kingdom. We provide our partners with smart entertainment industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.