The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in charge of making informed content decisions, demand data can be a valuable tool to help assess the potential value of TV shows. By examining the demand for a show like "Son Of A Critch" in the United Kingdom in April 2024, you can use demand data to make more informed acquisition and programming decisions.
One way demand data can be used to help make more informed decisions is by gauging the overall demand and popularity of a show. For instance, according to the analysis, "Son of A Critch" has encountered good demand in the UK, with 3.6 times the audience demand of the average show in the United Kingdom over the last 30 days. You can compare this demand level to the average and median demand levels of other titles to determine how the show performs against similar titles. This information can be used to determine how much the show is worth and ensure you allocate your budget appropriately.
In addition, demand data is useful for assessing whether a show has longevity and how well it is holding up over time. In this case, "Son of A Critch" has achieved outstanding momentum in recent years, indicating its audience is growing and interest in the show is increasing. By using demand data, you can determine when a show is at its peak demand and use this information to make informed decisions about programming schedules.
Demand data can also be useful for determining the show's audience demographics and affinity. For instance, by examining the shows that are most popular with fans of "Son of A Critch," you can learn more about the show's audience and what other types of content they are interested in. This information can inform programming decisions and help you target specific audiences with marketing campaigns.
Another important way demand data can be used is to assess the franchise potential of a show. In this case, the analysis shows that "Son of A Critch" has poor franchisability, which means it may not make sense to create spin-offs or develop the show into a franchise. Understanding this information is important in ensuring you invest your resources in titles that have the potential to grow and generate long-term revenue.
Lastly, demand data is a valuable tool for distribution and acquisition decisions. By examining the popularity of "Son of A Critch" in different global markets, you can make more informed decisions about where to distribute the show and how to monetize it. For instance, the show has a strong presence in Canada, the US, Spain, Germany, and Denmark, indicating that these markets may be good targets for distribution or marketing campaigns.
Overall, as an entertainment executive, using demand data is essential for making informed content, acquisition, distribution, and programming decisions. By examining the demand for a show like "Son Of A Critch," you can gain valuable insights into audience preferences, interests, and behavior and use this information to optimize your programming lineup and ensure your investment of resources is targeted towards the most promising shows.
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Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Son Of A Critch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Son Of A Critch, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for Son Of A Critch in the United Kingdom. We provide our partners with essential TV industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.