The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one must consider various factors before making a decision on whether to acquire, produce, or distribute a TV series. Demand Analysis is one of the most valuable data points to consider in such decision-making processes. Let's take a look at how demand analysis for "Sonic Boom" can be used to help entertainment executives make more informed decisions.
- Content Valuation: Using demand data, executives can calculate the dollar value contribution of any title to any platform. For "Sonic Boom," the audience demand in the United Kingdom is good, with 2.1 times the demand of the average show in the country over the past 30 days. The good demand could be an indicator that the show has a strong valuation and could contribute to the platform's revenue.
- SVOD Expansion: Understanding the demand for titles is crucial in planning a global SVOD expansion. With global travelability of "Sonic Boom" being good, the show has high international demand relative to its home market. This information could be used to determine which countries would be the best targets for expansion.
- Programming Decisions: Knowing what shows fans of "Sonic Boom" also like e.g., "The Smurfs," "Baby Looney Tunes," "Pokémon," "Steven Universe," "Bill Nye The Science Guy," "Fraggle Rock: Back To The Rock," "Dragon Ball Z Kai", "Spongebob Squarepants," and "Thomas & Friends," could be used by executives in other programming decisions. For instance, if they plan on acquiring any new family shows or looking for titles similar to "Sonic Boom," they can use the shows mentioned here as possible options.
- Distribution Decisions: As the audience demand for "Sonic Boom" has been decreasing recently, executives must decide whether they should distribute the show throughout new channels or continue with the existing ones. They may need to consider if there are any opportunities to grow the demand for this show in the existing market. The data shows that the United States is "Sonic Boom"'s number one market globally, with outstanding audience demand, indicating that the show performs well in that market. Executives could look for additional distribution channels within the United States to increase the demand for the show even further.
In conclusion, the demand data for "Sonic Boom" presented here can be used by executives for content valuation, SVOD expansion planning, programming, distribution decisions. Understanding the demand for a TV series can ensure the successful acquisition, promotion, and distribution of content that resonates with the audience and maximizes revenue to the platform or content owner.
Sonic Boom's travelability to the United Kingdom in the last 30 days is 21%, which means that the audience demand for Sonic Boom is 21% of the demand in its country of origin, United States. Click through to another market to discover how well Sonic Boom travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Sonic Boom is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sonic Boom, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Sonic Boom in the United Kingdom. We provide our partners with comprehensive TV expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.