The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, there are a variety of questions you may have about the potential performance or viability of a show on your platform. For instance, you may wonder how much a show is worth, how much of a show's value is driven by demand for certain individuals on the show, or whether exclusive licensing makes sense for a particular series. Fortunately, demand data can be used to answer these and other questions related to your content acquisition, content distribution, or programming decisions. For example, let's use the example of "Storage Hunters" to show how demand data can be used to make informed decisions.
First, content valuation uses demand data to answer questions about how much a series is worth. Using Parrot Analytics' content valuation system, you can determine the contribution of any show, including "Storage Hunters," to your platform across all regions and platforms. Additionally, you can use demand data to calculate how much a specific show will contribute to revenue, leading to more informed content acquisition decisions.
With regard to programming decisions, demand data can help you identify the most popular shows in your market or globally. For instance, "Storage Hunters" has experienced a 124.9% increase in demand in the United Kingdom over the course of March 2024. Furthermore, you can use demand data to see which shows fans of "Storage Hunters" have also enjoyed, such as "The Simpsons" or "NCIS." Additionally, demand data can be used to learn more about your current audience taste clusters and tailor programming or acquisition decisions to match their preferences.
Demand data can also inform distribution decisions. For example, "Storage Hunters" has experienced a decent amount of demand across a variety of global markets. This data can help you identify which shows would perform well in each market and make data-driven decisions about where to invest in distribution.
Finally, demand data can help you plan for future content investments, identify the most effective strategy for releasing your content, and assess the level to which your show can be franchised or turned into a spin-off. For example, "Storage Hunters" has a poor travelability score, but has decent demand across many global markets, which could inform decisions about whether to invest in its international distribution.
Overall, demand data can help TV executives make informed decisions about content valuation, programming, distribution, and acquisition. By analyzing data related to shows like "Storage Hunters," executives can gain valuable insights into audience preferences, content value, and market viability.
Storage Hunters's travelability to the United Kingdom in the last 30 days is 413%, which means that the audience demand for Storage Hunters is 413% of the demand in its country of origin, United States. Click through to another market to discover how well Storage Hunters travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular truTV‘s Storage Hunters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for truTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Storage Hunters, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Collectibles Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Storage Hunters in the United Kingdom. We provide our partners with far-reaching entertainment industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.