The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for your content is crucial for content valuation, acquisition, distribution, and programming decisions. For instance, in March 2024, "Tangled: The Series" had 2.1 times the audience demand of the average show in the United Kingdom, and demand for this show is good, which implies it has higher valuation than other shows in this market.
Demand data can help you gain insights into the market performance of your show and make strategic decisions based on that performance. For example, while demand for "Tangled: The Series" has been decreasing in the United Kingdom recently, the show reached its peak rank of #1347 in this market. Proactively examining such trends and numbers will help you to navigate the increasingly competitive market and prepare for any negative fluctuations in demand.
Using audience demand data, you can also explore potential areas of expansion for a show. In addition to the United Kingdom, "Tangled: The Series" has good global audience demand in Italy, Germany, the United States, Switzerland, and Bulgaria, as well as an okay demand in the United Arab Emirates and Japan. Evaluating this geographical data can help inform distribution decisions and maximize the return on your content investments.
Demand data can help you as an entertainment executive to understand your audience better. For example, the Parrot Pulse for "Tangled: The Series" provides insights about audience demand across six dimensions, including travelability, longevity, momentum, franchisability, and reach. Understanding the performance of your content across these dimensions gives you an idea of the show's potential for international expansion, its ability to maintain audience engagement, the pace of its growth, and its potential for multiple spin-offs or franchises.
Knowing which other shows your audience is also interested in can help you create more compelling programming schedules. For instance, fans of "Tangled: The Series" also like "PJ Masks", "PAW Patrol", "Wild Kratts", "The Fairly Odd Parents", "The Wonderful World Of Mickey Mouse", "Beat Bugs", "Hailey's On It!", "Once Upon A Time" and "Sesame Street". By comprehensively analyzing such data, executives can discover trends and create schedules that keep audiences engaged and happy.
Finally, using demand data to make informed decisions on where to focus creative or financial assets on new content will give entertainment executives the confidence that new ventures have the best chance of success. Canneseries recently utilized Parrot Analytics’ content demand analytics to evaluate potential new projects based on audience demand ahead of being greenlit for production, helping ensure the likelihood of a new series’ success.
In conclusion, entertainment executives can use demand data analysis to drive better content valuation, acquisition, distribution, and programming decisions. As revealed by this analysis of "Tangled: The Series," an in-depth understanding of a show’s performance across time periods, regions, dimensions of demand and against similar types of content is critical for the entertainment industry. Such data provides information for optimizing content distribution, assessing the likelihood of success for a new project, and ultimately helping to maintain a competitive edge in the increasingly complex entertainment landscape.
Tangled: The Series's travelability to the United Kingdom in the last 30 days is 15%, which means that the audience demand for Tangled: The Series is 15% of the demand in its country of origin, United States. Click through to another market to discover how well Tangled: The Series travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tangled: The Series, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Tangled: The Series in the United Kingdom. We provide our partners with essential entertainment industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.