Are you looking to acquire new content to add to your streaming service or seeking to optimize your current programming? Utilizing demand data can help you make informed decisions when it comes to creating a compelling content strategy. Let’s look at how demand data for “Teen Titans Go!” can support your strategic decision making process:
Content Valuation: One of the most significant questions to consider while evaluating a TV series is, "How much is my series worth?" Parrot Analytics' content valuation system, which is powered by global content demand, can evaluate a specific title's dollar value contribution to any platform or present library. For instance, "Teen Titans Go!" has 17.0 times the audience demand of the average show in the United Kingdom over the last 30 days, meaning its demand is exceptional and well received in the United Kingdom. Comparing the demand data of “Teen Titans Go!” globally can help content distributors assess its worth on a global scale.
Programming and Optimization: With access to the top ten global markets where "Teen Titans Go!" is popular, you can hone in on user demographics and preferences. By focusing on these trends, you can optimize the content you are streaming on your service to align with the interests and demand of your customer base. Monitoring the performance of shows like "Teen Titans Go!" in regions where your streaming service operates is essential for scaling your content offerings.
Travelability: An interesting insight to consider is the travelability of a program. For "Teen Titans Go!," its remarkable demand in the UK alone, which is 51% of the demand in its country of origin, shows how well it is received globally. The third dimension, longevity, measures how well audience demand is maintained over time, and for "Teen Titans Go!," this is outstanding. It helps demonstrate that there is value in the investment of the program to keep it on your platform.
Franchisability: Parrot Analytics' system also looks at the spin-off potential of a series, a measure called Franchisability. It can help identify IPs that can be developed into a franchise or create spin-offs. For “Teen Titans Go!,” which has a significant global following, the interest it generates can lead to more opportunities for monetizing the franchise's content.
Momentum: Another crucial metric is momentum, which measures how fast demand is growing in these regions. With demand for "Teen Titans Go!" in the UK, which surged by 26.6% during October, it shows that viewers are opening up to this show and more people are watching it. By monitoring this data, you can make decisions such as picking up a new season or renewing the show to keep up with the growing demand.
These are some of the ways demand data can be used to inform strategic decision-making for a streaming platform or TV production company. Demands can help assess content value, hone programming decisions, evaluate franchising opportunities, and build new revenue streams for entertainment companies. “Teen Titans Go!” highlights the importance of using demand data to optimize your streaming service for a particular audience, reach new viewers and remain relevant in a quickly changing industry.
