As a TV executive, you can leverage demand data to make informed content decisions. In this context, we can use the example of "Teen Titans Go!" to understand how demand data can guide content valuation, programming, and distribution decisions.
Firstly, demand data can help with content valuation, enabling executives to determine the worth of a particular title or the entire library by identifying the key drivers of demand. In this case, "Teen Titans Go!" has 12.1 times the audience demand of the average TV show in the United Kingdom over the last 30 days, which indicates significant monetary value. By using Parrot Analytics' content valuation system powered by global content demand and supply, executives can estimate the dollar value contribution of "Teen Titans Go!" to a particular platform in the United Kingdom, which could guide acquisition decisions.
Furthermore, demand data can inform programming decisions, including the release strategy, marketing, and talent decisions. For example, knowledge about how popular a particular show is in global or local markets can guide decisions about which platforms to target for distribution. In this case, "Teen Titans Go!" is most in-demand in the United States, followed by Canada, UK, South Africa, Kenya, Nigeria, and others. Such insights can be valuable for executives who want to expand their global SVOD platform.
Finally, with regard to distribution decisions, demand data can guide decisions related to supply and demand, helping executives determine which type of content shows the most opportunity to acquire or produce. In addition, the insights can be used to unearth new market distribution opportunities for under-monetized titles.
In conclusion, the strategic use of demand data can empower entertainment executives to make more informed decisions about content acquisition, programming, and distribution. The example of "Teen Titans Go!" illustrates the power of demand data in content valuation, decision-making, and strategy. With Parrot Analytics’ demand data, executives can optimize their content strategies to stay ahead of the competition.
