Parrot Analytics' demand data can offer insights and help entertainment executives make informed content, acquisition, distribution, and programming decisions. The example of "Teen Titans Go!" in the United Kingdom during December 2023 can illustrate how demand data can be used in decision-making processes.
Firstly, "Teen Titans Go!" had an outstanding demand in the UK in December 2023, which was 18.1 times that of the average show in the country. Demand has also been increasing recently, so this show could be a good investment for acquisition or distribution purposes. Secondly, the show's Parrot Pulse provides information on its global performance, including its exceptional reach, momentum, travelability, longevity, and franchisability, which would be useful in strategic planning for expanding the show in other global markets.
Thirdly, the demand data can help with content valuation. Studios and production companies can use demand data to determine the dollar value contribution of a title to a platform in any region. "Teen Titans Go!" has higher demand than 99.7% of all family titles in the UK, so it may be worth more than an average family title on a streaming platform. Moreover, demand data can help to assess the value of exclusivity, to find new opportunity markets for content distribution, and to determine how well a title can drive subscriptions or mitigate churn on a platform.
Fourthly, demand data can inform programming decisions by suggesting which other shows are more likely to attract the same audience as "Teen Titans Go!," based on what fans of the show also like. In this case, fans also like "Power Rangers Beast Morphers," "Rick And Morty," "NCIS: New Orleans," "NCIS: Los Angeles," "Grey's Anatomy," "American Dad!," "South Park," "Taskmaster," and "In The Dark."
Finally, audience demand for "Teen Titans Go!" has been increasing in several global markets, including the United States, Canada, South Africa, Germany, Mexico, Brazil, Jamaica, and Kenya. Therefore, decision-makers of production companies and studios could consider expanding the show in these markets in the future.
In conclusion, Parrot Analytics' demand data can be used to help entertainment executives make informed decisions by offering insights on content valuation, acquisition, distribution, programming, and global expansion, such as in the case of the successful "Teen Titans Go!" series in the United Kingdom during December 2023.
