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Maximizing ROI with Audience Demand: A Case Study of Teen Titans Go!

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Parrot Analytics Insights - November 2023

As an entertainment executive, understanding audience demand is crucial in making informed decisions. The performance data on "Teen Titans Go!" provides valuable insights on how entertainment executives can use demand data to assess a show's value and make better content acquisition or programming decisions.

Demand data can be used for content valuation. In the case of "Teen Titans Go!", the outstanding demand of 16.1 times the average show in the United Kingdom over the last 30 days suggests high value for the show and indicates its potential to drive audience engagement and subscriptions. Comparing the show's performance on a 1-year rolling basis versus the last 30 days, the data suggests significant growth in popularity in recent times.

The Parrot Pulse for "Teen Titans Go!" reveals the show's strong global performance across multiple dimensions. Its "travelability", which measures international demand in relation to its home market, is exceptional, indicating its potential in the global market. Its longevity, momentum, franchisability, and reach are all outstanding, suggesting its potential across multiple platforms and offshoots.

Entertainment executives can also use demand data to inform content acquisition and distribution decisions. Looking at the top 10 global markets where "Teen Titans Go!" is most in-demand over the last 30 days, we can see how the show is performing relative to average TV shows in each market. For example, the show's exceptional demand of 18.3x in the United States indicates high potential ROI for any platform looking to acquire rights for it in that market. Similarly, knowing that its demand in South Africa, Germany, Jamaica, Mexico, Australia, and Kenya are all outstanding may provide useful insights for potential distribution partnerships.

Demand data can also inform programming decisions such as release strategies, pre-release marketing, talent partners, and production optimization. By analyzing the show's fans-by-titles affinities, we can see that fans of "Teen Titans Go!" also like "The Voice (US)", "The Simpsons", "South Park", "Sistas", and "Worst Cooks In America". Leveraging this data, executives can make informed decisions regarding optimal scheduling, talent collaborations, and content optimization.

In summary, demand data plays a crucial role in informing strategic content decisions for entertainment executives. Using "Teen Titans Go!" as an example, we can see how demand data can inform content valuation, acquisition and distribution, and programming decisions. Understanding audience demand is critical in predicting content performance and making informed decisions for any content-driven business.

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