If you work in the entertainment industry, understanding audience demand is crucial to making informed content-related decisions. Parrot Analytics provides reliable demand data that helps with content valuation, programming decisions, content acquisition, and distribution decisions. In this article, we use the example of "The Goes Wrong Show" in October 2023 in the United Kingdom to demonstrate the importance of audience demand.
Content Valuation: Using demand data, we can calculate the approximate dollar value contribution of "The Goes Wrong Show" to any chosen SVOD platform over any given period. We also can determine its value relative to other shows on the platform. The fact that this show achieved 2.0 times the audience demand of the average show in the United Kingdom indicates a high value relative to the competition.
Programming, Content Acquisition, and Distribution Decisions: An increase in audience demand by 11.7% for "The Goes Wrong Show" in October is good news for executives looking to make content acquisition decisions. Comparing the show's performance on a 1 year rolling basis against the last 30 days, we see that the show peaked at 3.0 times the average in October, a 14.5% increase. This indicates increasing popularity among audiences.
Using audience demand data, it's possible to understand where the show is popular, and this understanding is important for SVOD platform expansion efforts. The fact that "The Goes Wrong Show" attained highest demand in the United Kingdom is a meaningful signal that UK audiences enjoy the show. Also, the show outperforms the average TV show demand (1.0x) in all the top 10 global markets in the last 30 days.
Franchisability: Spin-off or franchise potential is quantified using franchisability ratings. "The Goes Wrong Show" has poor franchisability, indicating that executives should not view the show as a good franchise or spin-off candidate.
Longevity: As "The Goes Wrong Show" ended broadcasting in September 2021, audience demand is only applicable for the show's back-catalog. Its level of longevity is okay, and this means that demand for it is maintained satisfactorily over time.
The Goes Wrong Show's Parrot Pulse highlights positive momentum in global performance across six dimensions, with okay worldwide audience demand, okay longevity, okay momentum, and okay reach. However, its travelability is poor. This means that outside of the UK, it is not traveling well in other geographic regions.
The audience demand data for "The Goes Wrong Show" shows how content valuation can estimate a title's ROI and assess the ability of the series to acquire subscribers and reduce churn. It also informs strategic programming, content acquisition, and distribution decisions, benefits longevity to existing and upcoming content while highlighting the reach of a title globally.
