As a TV executive, you are constantly looking for ways to make more informed content, acquisition, distribution, or programming decisions. One solution is to leverage demand data to make informed decisions. By using the example of "The Goes Wrong Show" in the United Kingdom during January 2024, we can see how demand data can be an essential tool for TV executives to help them make better decisions related to their business.
One vital aspect of using demand data is the ability to evaluate a show's value. Parrot Analytics' content valuation system leverages demand data to reveal the dollar value contribution of any title. With "The Goes Wrong Show," we can easily calculate its value using this method. By assessing content valuation, you can understand how much to spend on acquiring or producing a specific title, which is crucial for TV executives when creating a licensing deal, distributing a show, or commissioning new content.
TV executives, especially those responsible for acquiring content, can also use demand data to make decisions about international expansion and distribution. In particular, travelability can be used to identify the international demand for a show relative to its home market. Using "The Goes Wrong Show" as an example, we can see that its travelability is poor, which can be used to explore why this is so and how to improve the show's global reach.
Audience retention and acquisition are key performance indicators for streaming services or linear TV networks. Demand data can help evaluate content that could help with subscriber acquisition and retention by providing insights into which titles are popular in specific markets. Using Parrot Analytics' demand data, TV executives can determine what type of content fans are interested in and decide which content to acquire to grow and retain their audience.
Demand data also helps TV executives to measure the effectiveness of their marketing campaigns. With "The Goes Wrong Show," we can see that its momentum, which measures the pace of growth in audience demand, is okay. Still, its reach, the number of people expressing demand for the show, is average. By examining the top 10 global markets where "The Goes Wrong Show" is most in-demand over the last 30 days, we can identify which markets to target with marketing campaigns for the show, which could enhance the show's reach and momentum.
Lastly, demand data can be used to evaluate a show's performance against others, both locally and globally. For instance, executives can use demand data to compare "The Goes Wrong Show" with other comedy titles and understand where it fits among them. Doing so can provide insight into what sets the show apart and how to leverage that to enhance its audience engagement.
In conclusion, demand data in this example of "The Goes Wrong Show" demonstrates the importance of accessing this data when making informed content, acquisition, distribution, or programming decisions. By leveraging demand data, TV executives can evaluate content value, optimize content acquisition or production, identify white spaces, and benchmark shows against each other. There are many ways that TV executives can use demand data to enhance their decision-making process and make more informed decisions, leading to the creation of more engaging content, better audience retention, and increase in subscriptions.
