As an entertainment executive, you are constantly making decisions about the content you create, acquire and distribute on your platform. Demand data can be used to help you make more informed decisions about the content you invest in. Taking the example of "The Goes Wrong Show" in the United Kingdom over the last 30 days, we can see how demand data can be used to inform decision-making.
Firstly, demand data can help in content valuation. By analyzing how much more popular the show is when compared to the average TV show in the United Kingdom, you can determine its value in the market. You can also analyze how its demand has increased recently compared to its demand in the last 90 days. Parrot Analytics' content valuation system, powered by global content demand and supply, can be leveraged to calculate the show's dollar value contribution to any platform, in any region.
Demand data can also be used to make acquisition decisions. By analyzing the show's demand, you can determine how popular it is among your target audience and make decisions on whether to acquire it or not. You can also analyze the show's rank and percentile in the comedy genre in the United Kingdom to gauge its popularity among its peers.
Distribution decisions can also benefit from demand data. Travelability, which quantifies a show's international demand relative to its home market, can help determine the distribution strategy for the show. For instance, in "The Goes Wrong Show"'s case, its travelability is poor, and its audience demand is primarily focused in the United Kingdom. Hence, distribution strategy could be focused on that market first.
Programming decisions can directly benefit from demand data as you can analyze the show's momentum and longevity to make decisions on whether the show is worth investing in the long-term. You can also leverage audience demand data to optimally time the release of a show in a particular market. For example, demand spiked in late December for "The Goes Wrong Show" in the United Kingdom.
In conclusion, by examining demand data from various dimensions such as audience demand, travelability, longevity, momentum, franchisability, and reach, you can make informed decisions on content valuation, acquisition, distribution, and programming. Parrot Analytics system can provide a comprehensive picture of the most popular shows and help TV executives make better decisions.
