The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are in search of a reliable method to understand audience response to TV shows. This is where demand data comes in handy. By analyzing metrics such as audience demand, TV executives can make more informed content, acquisition, distribution, or programming decisions. This article will focus on the demand data for "The Goes Wrong Show" for the month of March 2024 in the United Kingdom and how it can be used to inform various strategic decisions.
Content Valuation:
Demand data can be used to determine the value of a TV series. Parrot Analytics provides an economic valuation system for TV shows powered by global content demand and supply. Using demand data, one can determine how much a show is worth and how it is contributing to the value of a streaming platform. For instance, in March 2024, "The Goes Wrong Show" had 2.6 times the audience demand of the average show in the United Kingdom over the last 30 days. This means that the show is of high value and has the potential to create more revenue for the platform.
Acquisition and Distribution:
Demand data can be used to guide acquisition and distribution decisions. It helps in understanding audience preferences and the potential of a show to drive subscriptions. For instance, a TV network looking to acquire "The Goes Wrong Show" can use the demand data to determine the potential audience for the show. The show's demand has been increasing recently, indicating its potential for driving audience engagement. However, its rank dropped by 737 spots during March 2024 in the United Kingdom, which could mean that the show is no longer as popular as before. Also, the demand for the show has decreased by 36.6% during March in the United Kingdom. These insights can be used to determine the negotiating strategy for acquisition deals.
Programming:
Demand data can be used to inform programming decisions, such as choosing which genres to focus on or how to optimize the release strategy. For example, "The Goes Wrong Show" ranks at the 93.0th percentile in the comedy genre in the United Kingdom, indicating the popularity of the genre. However, its travelability is poor, meaning that it has little international demand compared to its home market. This information can be used to optimize the release strategy by focusing on local viewership before expanding internationally.
Marketing:
Demand data can be used to optimize marketing strategies, such as pre-release marketing and competitive benchmarking. For instance, "The Goes Wrong Show" experienced a spike in demand late in March 2024 in the United Kingdom. This information can be used to optimize pre-release marketing campaigns to capture the heightened interest. Also, analyzing the show's performance in the top 10 global markets can help to benchmark against competitors and determine the best marketing strategies.
In conclusion, demand data can provide valuable insights to TV executives when making strategic decisions. By analyzing metrics such as audience demand, TV executives can make more informed content, acquisition, distribution, or programming decisions. As seen in the analysis of "The Goes Wrong Show" for the month of March 2024 in the United Kingdom, demand data can be used to guide content valuation, acquisition, distribution, programming, and marketing decisions.
This is The Goes Wrong Show's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Goes Wrong Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Goes Wrong Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Goes Wrong Show, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for The Goes Wrong Show in the United Kingdom. We provide our partners with comprehensive OTT know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.