Welcome to a world where entertainment is king! As entertainment executives, it is key to be able to make informed decisions on a potential content acquisition, distribution or programming choices. As such, demand data from Parrot Analytics can be used as a valuation tool to determine a title's worth and its potential economic contribution to any given platform.
In order to help illustrate how demand data can be used, let us take a look at the example of "The King Of Queens" for the month of October 2023 in the United Kingdom. The show achieved a good level of audience demand, with 3.7 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating that there could be potential for this title to drive engagement across the rest of the catalog. Only 8.6% of all TV shows have this level of demand. Compared to its demand of 2.8 times the average over the last 90 days, demand for this show has been increasing recently. Additionally, for the month of October, "The King Of Queens" ranked at #714 in the United Kingdom. The show's rank dropped by 369 spots during October in the United Kingdom.
Utilizing demand data can also help with content valuation, and in the case of "The King Of Queens," the show has a higher demand than 95.8% of all comedy titles in the United Kingdom that month. This is an important consideration in valuing content and determining how to allocate funds for future content investments. Comparing a title's performance over a longer period versus a shorter time frame can also provide valuable insights, and for "The King Of Queens," the show's increased popularity was reflected in its demand peaking at 5.0 times the average in the last 30 days.
Additionally, examining the top 10 global markets where "The King Of Queens" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show in each of these markets, including the United States, which is the show's number one market globally.
As for why demand data is useful, it can be utilized to answer key questions such as: How much is my content worth to another streaming platform? How popular is my show in this market or any other market in the world? What genres should we focus on to attract new subscribers to our SVOD service? What type(s) of content exhibit the opportunity to acquire or produce?
Demand data can inform subscriber retention and acquisition choices, as well as programming and distribution options. Through using Parrot Analytics demand data, entertainment executives can make more informed decisions, backed up by real audience demand data relevant to their areas of interest.
