As an entertainment executive, a variety of questions may come to mind when examining the performance of a TV series like "The King of Queens". Ultimately, all of these questions will help make more informed content, acquisition, distribution, or programming decisions. Here are a few ways that demand data can help:
1. Content Valuation: The global content demand can be used to determine the value of the series and its library. Demand data can reveal the dollar value contribution of any title to any platform. In the case of "The King of Queens," the demand has been good in the last 30 days, and it has 4.4 times the audience demand of the average show in the United Kingdom. This approach can provide information to justify the purchase of a show or better understand its value to a platform.
2. Franchisability: Demand data can reveal whether a TV series has the potential to grow or expand into spin-offs or franchises. "The King of Queens" has good franchisability, meaning that the series has the potential to expand, creating spin-offs or franchises.
3. Subscriber Acquisition and Retention: Knowing what titles are popular among the audience can help an executive make decisions concerning supply and demand. The demand data can show which show to buy if you want to keep your current audience happy and which one to buy if you want to grow your audience. In the case of "The King of Queens," the decrease in demand in the United Kingdom by 2.4% could indicate that the show is not keeping the current audience as happy as before.
4. Platform and network fit: Knowing where a TV series is in demand and where it's most popular can help executives decide which platforms to target for distributing their content. In the case of "The King of Queens," the series outperforms the demand of the average TV show in each of the global markets where it is most in-demand, indicating that executives should focus on those markets.
By examining the questions, it is clear how demand data can help with a variety of strategic decisions in the entertainment industry. As seen in the example of "The King of Queens," demand data can help with content valuation, franchise optimization, subscriber acquisition and retention, platforms and network fit, among other things. Understanding what the audience demands can ultimately lead to making better and more informed decisions that improve production budgets, programming decisions, target audience, and marketing strategies.
