Entertainment executives, content distributors and TV production companies can benefit greatly from demand data as it can be used to make informed content decisions. Below are some key insights gleaned from analyzing the demand data on "The King Of Queens" for the month of November 2023 in the United Kingdom.
Quantifying Content Valuation:
- Using demand data, Parrot Analytics' content valuation system can reveal the dollar value contribution of the title to any platform, in any region. This is helpful for understanding how much a particular show is worth, and how much to spend on content.
- "The King Of Queens" has 2.8 times the average demand of all TV shows in the United Kingdom over the last 30 days, which shows that the show has good demand. And the 8.6% of the TV shows have this level of demand.
- Compared to its peak demand of 5.4 times the average over the last year, "The King Of Queens" demand has been decreasing recently but still has good demand. This is indicative of its content value as it has sustained a high demand over the years to remain relevant.
Valuing Intangible Factors:
- Based on the top 10 global markets where "The King Of Queens" is most in-demand over the last 30 days, the TV series outperforms the demand of the average TV show (1x) in each of these markets. The United States is “The King Of Queens”'s number one market globally, indicating its strong viewership and appeal.
- The show has additional demand in Canada, Germany, Netherlands, Trinidad & Tobago, Iceland, Austria, and South Africa, indicating it can have a global appeal.
Content Acquisition & Development:
- By analyzing the shows that fans of "The King Of Queens" also like, content producers and entertainment talent agencies can create or acquire similar types of shows that are in-demand since they are likely to have better audience appeal.
- The decreasing demand during November in the UK provides an opportunity to reconsider the show's programming and consider the potential reasons behind the declining demand. This period may also be used to identify and acquire content with increased demand potential.
Distribution and Release Strategy:
- The variety of show markets and its travelability indicate the potential to consider its distribution strategy or delve into global OTT expansion through an acquisition model.
- Early November demand spikes can help shape a timely release strategy reconstructing its attractiveness in specific markets.
- Demographic clusters and content preferences identified by Parrot Analytics demand insights can specifically target certain groups for promotional campaigns indicative of target markets increasing interest.
Programming Decisions:
- Demand data can also assist with programming decisions by enabling executives to assess a show's longevity and momentum. The King Of Queens ranks outstanding on longevity, indicating long-term potential, and good for momentum, showing growth potential in the future.
- Parrot Analytics demand data insights can equip network executives with insight into the best strategy for retaining their existing audience and acquiring new subscribers.
