As an entertainment executive, the analysis of "The Voice (US)" for the United Kingdom in December 2023 showcases the value of demand data for making informed business decisions in the industry. Understanding the level of demand, audience preferences, and global performance are crucial in content decisions, acquisition, distribution, and programming.
Content Valuation:
The analysis reveals that "The Voice (US)" has an outstanding demand in the United Kingdom, 20.2 times higher than the average show, indicating its popularity. Such data can be used to determine the value of the series to any platform in any region, providing insight into ROI, audience acquisition, retention, and cannibalization.
Programming and Distribution:
The analysis shows that the travelability of "The Voice (US)" is exceptional, with its demand in the United Kingdom being 51% of the demand in the United States. Therefore, this data can guide programming and distribution decisions, informing decisions on where to launch a show globally or to identify potential local markets for content. "The Voice (US)" has shown exceptional longevity and momentum, which can guide decisions on marketing campaigns for the show in late December 2023 and future seasons.
Acquisition Decisions:
"Survivor," "Dancing With The Stars," and "MasterChef UK: The Professionals" are identified as shows that "The Voice (US)" fans also like, indicating the preferences of the audience. Furthermore, the analysis of the top 10 global markets where "The Voice (US)" has the most demand highlights markets with outstanding or exceptional demand, such as Canada or Germany. These insights can help in making informed acquisition decisions, indicating opportunities for acquiring content and predicting success.
Programming Decisions:
The analysis of the genres preferred by the audience of "The Voice (US)" by other shows, such as "Only Murders In The Building," or "Family Guy," can inform programming decisions to attract new subscribers to an SVOD service.
In conclusion, demand data is a crucial tool for entertainment executives in the TV industry. Data provided by Parrot Analytics can guide decision-making for content valuation, programming, acquisition, distribution, and marketing. The analysis of "The Voice (US)" showcases the value of demand data, providing an in-depth understanding of the audience's preferences, popularity, global performance, and potential opportunities.
