As an entertainment executive, understanding how demand data can be used to inform content, acquisition, distribution and programming decisions is crucial. This is because demand data enables executives to understand audience interest and preferences, track trends, and predict future demand.
Looking at "The Voice (US)" for August 2023 in the United Kingdom, we can see how demand data can help inform content decisions. Firstly, the show’s audience demand in the United Kingdom has increased by 53.8% in this period. This information helps content creators and distributors understand the growing interest of the show in this market. If they were considering acquiring or distributing the show in the United Kingdom, its recent growth in demand could signal an opportunity for success.
Additionally, by examining the top 10 global markets where "The Voice (US)" is most in-demand, we can see that the show outperforms the demand of the average TV show in each of these markets. This finding highlights the show’s broad appeal, and the fact that it resonates with audiences worldwide. Therefore, for content creators and distributors, the show becomes an attractive acquisition.
Furthermore, executives can use demand data to help with programming decisions. For instance, they can identify top-performing shows and examine what resonated with audiences. This can help program similar shows with an audience that will likely enjoy them. Additionally, demand data helps to make informed decisions about the release schedule of a show. For example, the fact that demand for "The Voice (US)" spiked in late August 2023 in the United Kingdom is significant. This could signal that there was a specific event or moment in the show that triggered the spike in demand. With such insights in hand, executives can use demand data to develop strategic and cost-effective programming and marketing campaigns.
Moreover, by using demand data for content valuation, streaming platforms can quantify the contribution of any content to their platform and determine what to spend on content. Parrot Analytics content valuation system, which is based on global content demand and supply, reveals the dollar value contribution of any title to any platform in any region. With this data, executives can make strategic and profitable content acquisition decisions.
Finally, supply and demand are also crucial factors to consider, and demand data can be used to make informed decisions about what type of content to acquire or produce. Looking at the audience-like shows with "The Voice (US)" in the United Kingdom, we see a mix of genres such as reality, comedy, and drama. This information can inform executives on the demand for varied content genres, which could affect their acquisition decisions.
In conclusion, demand data is a crucial tool that can help entertainment executives make informed content, acquisition, distribution, and programming decisions. By using demand data, executives gain a better understanding of the audience's preferences, can identify trends, make strategic and profitable acquisition decisions, and optimize programming and marketing campaigns. As such, demand data is a valuable resource and can ultimately contribute to building a successful and profitable entertainment business.
