Content executives can utilize demand data effectively to make more informed content and acquisition decisions, and optimize programming and distribution strategies. Parrot Analytics' content valuation system enables global content valuation using demand data and reveals the dollar value contribution of any title to any platform across various regions. Parrot Analytics' proprietary global demand measurement platform can be leveraged to answer important questions and create winning content strategies for entertainment executives in the industry.
Looking at the demand insights for "The Voice (US)" for September 2023 in the UK, we see that it has an outstanding audience demand with 14.9 times the average demand for TV shows in the UK. Executive Producers, Head of Programming, and Head of Acquisitions can use this data while making content decisions to select the right type of content that could drive interest among UK viewers. Furthermore, leveraging insights such as these could be used to calculate the content's worth and ROI for any platform using demand data.
Talent agencies and Production companies can find actionable insights from the top 10 global markets where "The Voice (US)" is most in-demand. The show outperforms the average TV show by achieving a significantly high audience demand, with notable viewership in Australia, the US, Canada, Netherlands, New Zealand, Philippines, South Africa, and France. These insights provide content executives with the opportunity to target their strategies for the international market effectively.
Moreover, networks such as TV Network, OTT or SVOD platform executives can leverage demand data insights like the audience's taste clusters for genres or related TV shows to their benefit. They can make informed programming decisions about the content they air to acquire or retain subscribers and to attract new viewers. "The Voice (US)" fans also enjoy watching shows like "Only Murders In The Building," "Survivors," and "The Marvelous Mrs. Maisel." Such viewership insights can help OTT, SVOD platforms and Networks to effectively recommend content to viewers.
Pay TV networks or distributors can benefit from demand data related to the travelability of the content. "The Voice (US)" has exceptional travelability according to the Parrot Pulse independent measure. This translates to globally high demand for the content, making it a valuable asset for Pay TV networks or distributors to consider. Similarly, demand data insights like momentum, longevity, and reach can help distributors make strategic decisions in acquiring and distributing content that will generate maximum ROI.
In conclusion, demand data provides a wealth of business intelligence for entertainment executives across all business units including programming, acquisitions, content valuation, distribution, and marketing. With the help of Parrot Analytics' global demand measurement platform and content valuation system, entertainment executives can discover actionable insights to make informed decisions, optimize their operations, and ultimately drive success in their business.
