As an entertainment executive, demand data on a TV series like "The Voice (US)" can inform your content, acquisition, distribution, and programming decisions. One such application of demand data is content valuation. Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title to any platform in any region.
For instance, demand data shows "The Voice (US)" has a 21.7 times audience demand compared to other TV shows in the United Kingdom over the last 30 days, indicating that it is a valuable asset for a platform or network. To determine how much to spend on acquiring or producing content, you can use Parrot Analytics' content valuation system to calculate the return on investment (ROI) of a particular title for a given platform.
Demand data can also help with subscriber acquisition and retention decisions. By assessing a TV series' ability to drive subscriptions and mitigate churn using demand data, you can determine which titles to buy if you want to keep your current audience happy or grow your audience.
Furthermore, demand data can inform decisions for supply and demand, such as identifying the types of content that present an opportunity to produce or acquire. The metadata provided shows that "The Voice (US)" has a substantial global audience demand, is highly rated in the music genre in the UK, and outperforms the demand of the average TV show in the top ten global markets where it is most in-demand. Insights like these can help you determine which TV shows are popular in different markets, how much a show is worth in any streaming service, and which platforms to target for content distribution.
Demand data can also power competitive benchmarking, help optimize pre-release marketing campaigns, and uncover under-monetized titles. Besides, it can quantify taste clusters and power discovery, which can help ensure that your content is seen by the right audience on your platform.
In conclusion, the demand data on "The Voice (US)" described in this analysis can help inform a TV executive's strategic decision-making process, particularly around content valuation, subscriber acquisition and retention, supply and demand, and competitive benchmarking, to mention a few. With Parrot Analytics' demand data, entertainment executives can make more informed decisions about which TV shows to produce or acquire, which platforms to target for distribution, and how to optimize content releases and marketing campaigns, among others.
