The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make informed decisions about content creation, acquisition, and distribution. Demand data can help you achieve this goal and Parrot Analytics content valuation system is an economic valuation system powered by global content demand and supply which can give you insights.
Using the example of "Tuca & Bertie" in the United Kingdom in February 2024, we can see how demand data can inform your decisions. Starting with content valuation, you can use demand data to understand the market value of a series. For "Tuca & Bertie," we see that it has demand 3.9 times higher than the average TV show in the United Kingdom. This high demand indicates that it could have a high market value. Additionally, "Tuca & Bertie" has moved up by 2421 spots in the UK rank leading to a good indication of potential growth.
Demand data also informs scalable concept testing. By examining the other shows fans of "Tuca & Bertie" are watching, you can identify elements that are resonating with fans and optimize upcoming productions for success. "Tuca & Bertie" fans’ favorite shows include “Rick and Morty,” “Our Flag Means Death,” “Amphibian,” “A Million Little Things,” “Just Add Magic,” “The Owl House,” “The Expanse,” “Greenleaf” and “Archer,” you can identify that science fiction comedy is a potential niche to explore.
To make informed acquisition decisions using demand data, you can look at how much a title is worth to an OTT platform, producer, or studio. Parrot Analytics content valuation system provides a dollar value contribution of any title to any platform, thus helping you decide how much you can spend on a title.
Demand data can help with distribution decisions by identifying which platforms to target, based on their suitability for TV shows and a content's travelability. For "Tuca & Bertie," the demand in the United Kingdom is good, and the series has global appeal, with a travelability of OK and it has above-average demand in key territories like the United States and France.
Also, demand data can help you identify which titles to distribute to retain subscribers or generate new ones. With good demand in the United Kingdom, “Tuca & Bertie" has the potential to drive subscriber acquisition.
Lastly, demand data can help you make programming decisions by providing insights into which types of content resonate with audiences and which programs to prioritize. For “Tuca & Bertie”, by examining the top 10 global markets where is it most in-demand. The show outperforms the demand of the average TV show (1x) in each of these markets. The United States is "Tuca & Bertie"'s number one market globally, followed by France. With global demand insights, you can decide if the show is suitable for potential franchisability or spin-off potential.
In conclusion, demand data is a powerful tool that can help entertainment executives make informed content decisions. Whether it's content valuation, scalable concept testing, acquisition, distribution, or programming decisions, demand data provides valuable insights, and through platforms like Parrot Analytics, you are empowered to make data-driven decisions.
Tuca & Bertie's travelability to the United Kingdom in the last 30 days is 33%, which means that the audience demand for Tuca & Bertie is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Tuca & Bertie travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Tuca & Bertie is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tuca & Bertie, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Tuca & Bertie in the United Kingdom. We provide our partners with essential subscription-video-on-demand insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.