The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, content valuation is critical when trying to decide which TV shows to acquire, develop, produce or distribute. Demand data plays a crucial role in this process, providing insights into the potential value of a show. The example of "UFO Witness" in the United Kingdom during December 2023 provides actionable insights for all executives. Here's how demand data can be used to help executive teams make recommendations:
- Content valuation uses demand data to answer questions like: "How much is the show worth?" and "How much of the show's value is being driven by other factors, such as a star's popularity?". In the case of "UFO Witness," we know that it has 2.7 times the audience demand of the average show in the United Kingdom over the last 30 days and only 8.6% of all TV shows have this level of demand. Moreover, demand for the show has been increasing recently, with 1.6 times the average over the last 90 days. These metrics show that "UFO Witness" has significant potential value and should be considered a strategic asset.
- Demand data enables valuing IP globally, answering questions like, "What content is most popular on a global scale?" Here we can see that globally, "UFO Witness" has good audience demand across all platforms, although its travelability outside the US is poor. This means the show is an excellent candidate for distribution and further monetization in the US. The poor travelability may indicate that the show's appeal is regionally specific to the US market.
- Content valuation leverages demand data to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Our analysis shows that demand for "UFO Witness" has increased in the UK by 108.1% during December 2023 ("when compared to demand in the UK in November"). This metric highlights the show's potential to drive engagement across an SVOD platform, and the metrics can be used to calculate the ROI a specific title will bring for any given platform.
- Demand data helps with subscriber retention and acquisition by highlighting which titles to purchase that will keep current audiences happy or attract new subscribers. Here, we can see that the demand for "UFO Witness" is good in several countries, including the US, the UK, and Germany. These insights reveal that this show has mass appeal, helping in subscriber acquisition and retention.
- Demand data enables optimal release strategies and pricing. By analyzing the demand for "UFO Witness" in different regions at varying times, TV executives can create an optimal release strategy. For instance, the demand spiked in late December 2023 for the United Kingdom; thus, a premium release or special event could be designed to take advantage of this spike.
Our content valuation process provides answers to the questions outlined in this piece, offering executives the necessary data to make data-driven decisions. Parrot Analytics helps entertainment executives make informed decisions that are backed by real-time and actionable insights.
UFO Witness's travelability to the United Kingdom in the last 30 days is 11%, which means that the audience demand for UFO Witness is 11% of the demand in its country of origin, United States. Click through to another market to discover how well UFO Witness travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Travel‘s UFO Witness is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch UFO Witness also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Travel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for UFO Witness, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using analytics from Parrot Analytics for UFO Witness in the United Kingdom. We provide our partners with valuable TV series workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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