The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive, as stated in the introduction, demand data can offer a valuable tool for making more informed strategic content, acquisition, distribution, and programming decisions. Through Parrot Analytics data, executives can gain insight into how a show or title is performing, audience engagement, and whether a show has global appeal. Let's take "Vikings: Valhalla" as an example.
Content valuation uses demand data to determine the dollar value contribution of any title, to any platform, in any region. If you are a TV series financing company or an entertainment talent agency, understanding how much a title is worth is critical. "Vikings: Valhalla" has 5.7 times the audience demand of the average show in the United Kingdom over the last 30 days, which indicates that the demand for this show is good. Moreover, its demand is higher than 98.4% of all romance titles in the United Kingdom. Further, it achieved the peak rank of #666 in the United Kingdom and moved up in rank by 344 spots during April in the United Kingdom. By extrapolating the data and using demand analytics, content financiers, and talent agencies can estimate a show's potential worth, predicting future earnings and investments.
Acquisition decisions can be driven by understanding how much global appeal a title has. The show's Parrot Pulse measure across six dimensions can provide insight into the show's global performance. "Vikings: Valhalla" has outstanding demand across all platforms worldwide, and its travelability is good, meaning that it has better international demand than compared to its home territory. Moreover, the show's audience demand has increased by 46.2% in the United Kingdom in April. These insights serve as a clear indication of interest across the globe and are useful in formulating acquisition strategies for the show.
Distribution decisions should also be guided by demand data as it shows the popularity of shows and genres in different markets. For example, "Vikings: Valhalla" is in high demand in Bulgaria, with outstanding audience demand of 11.8 times, and outstanding demand in Russia, the Ukraine, the United States, China, and Sweden. This can help those responsible for distributing the show to target specific markets in their marketing and distribution efforts.
Finally, programming decisions can be shaped by demand data. Knowing what other shows are popular among fans of the show, such as "The Last Of Us," "The Mandalorian," and "Family Guy," can inform decisions for which shows to air after "Vikings: Valhalla." Understanding which genres are gaining popularity and resonating well with the audience can help a linear network or pay TV network regulate their programming to match audience demand.
In summary, Parrot Analytics data for the show "Vikings: Valhalla" is valuable to help executives in making informed decisions in the TV industry. The data provides insights into audience engagement, potential worth, factors driving demand, global appeal, and more, which inform content, acquisition, distribution and programming decisions. Demand data can be used in content valuation, acquisition decisions, and distribution strategies for the show among others.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Vikings: Valhalla is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vikings: Valhalla, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on May 9, 2024, 9:13 p.m. PST using tv demand data from Parrot Analytics for Vikings: Valhalla in the United Kingdom. We provide our partners with far-reaching entertainment industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.