The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to make well-informed content, acquisition, distribution, and programming decisions in order to keep your audience happy and grow your platform. This is where demand data comes in and can help you make data-driven decisions. Using Parrot Analytics' demand data on "We Hunt Together" in the United Kingdom for March 2024 as an example, we will explore how demand data can help you in your decision-making processes.
One of the main benefits of demand data is that it can provide you with insights on content valuation. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar-value contribution of any title to any platform in any region. Therefore, by using demand data, you can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, which can help you estimate the value of exclusivity and accurately calculate the ROI a specific title will bring for a given platform. Additionally, you can assess a TV series' ability to drive subscriptions and mitigate churn.
Furthermore, demand data enables you to map local whitespaces and determine the most popular genres in different markets, which can inform your content acquisition and programming decisions. In the case of "We Hunt Together," the demand data reveals that the show has higher demand than 93.0% of all drama titles in the United Kingdom, suggesting that there is strong audience interest in this genre.
Demand data also helps you to optimize your release strategy and pricing. By analyzing the demand for "We Hunt Together," we can see that it spiked in late March 2024. This is valuable information that can help you to decide when the best time is to release new content or when to offer discounts to encourage subscriber sign-ups.
Additionally, demand data enables you to uncover under-monetized titles and target new opportunity markets for content distribution. By examining the top 10 global markets where "We Hunt Together" is most in-demand over the last 30 days, we can see the show outperforms the demand of the average TV show in each of these markets. This data can help you to identify new markets where there is a demand for your content.
Furthermore, demand data can offer insights into subscriber acquisition and retention. By knowing which titles should be acquired to keep your current audience happy and what type(s) of content exhibit opportunities to acquire or produce, you can make more accurate content acquisition decisions. In addition, by understanding which titles will attract new subscribers to your platform, you can tailor your acquisition and marketing strategies accordingly.
In conclusion, Parrot Analytics' demand data can offer valuable insights and inform strategic decision-making across the entire content ecosystem. By utilizing this data, you can make informed and data-driven decisions that will help you to retain and grow your audience, optimize your content release strategy, and maximize revenue opportunities.
This is We Hunt Together's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well We Hunt Together travels internationally.
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Acquire the best shows from partners such as Alibi to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. We Hunt Together), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Alibi by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Alibi‘s We Hunt Together is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch We Hunt Together also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Alibi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for We Hunt Together, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using tv demand metrics from Parrot Analytics for We Hunt Together in the United Kingdom. We provide our partners with far-reaching television insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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