The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide insightful information to help make more informed decisions concerning content acquisition, production, and distribution. By analyzing demand data for "Wheeler Dealers: Dream Car" for the month of March 2024 in the United Kingdom, we can demonstrate how demand data can be used to inform content strategy and decision making.
Content Valuation: Understanding the value of content is critical in determining how much to spend on it. Parrot Analytics' content valuation system is based on demand data and enables the valuation of content based on its dollar value contribution to any platform and any region. Demand data can reveal the dollar value of "Wheeler Dealers: Dream Car" to a platform in the UK region, based on how much demand it has driven, and therefore help to inform content valuation.
Audience Demand: The demand for "Wheeler Dealers: Dream Car" is good, with 2.4 times the audience demand of the average show in the United Kingdom over the last 30 days. This indicates that the show is popular, with only 8.6% of all TV shows having this level of demand. As an entertainment executive, understanding audience demand can help in making decisions on the types of content to produce or acquire.
Engagement: This show is ranked #1014 in the United Kingdom and has been decreasing in its rank by 3188 spots during March 2024. This can indicate a decrease in engagement and highlights the importance of ensuring that content is engaging to sustain lengthy audience engagement.
Genrefication: "Wheeler Dealers: Dream Car" ranks at the 95.7th percentile in the documentary genre in the UK in March. This means that it has higher demand than 95.7% of all documentary titles in the UK. By analyzing how shows perform in certain genres, entertainment executives can make specific genre-related decisions and determine which types of content to produce or acquire in various genres.
Affinity: Understanding the shows that fans of "Wheeler Dealers: Dream Car" also like, such as "Car S.O.S", "Forged In Fire", and "Flipping Bangers," can help companies nurture audiences and produce more content that meets their likes and preferences.
Travelability: The Parrot Pulse shows that "Wheeler Dealers: Dream Car"'s travelability is poor. This indicates that the show has decreased international demand relative to its home market. Global audience demand informs over-the-top streaming (OTT) platforms deciding on what shows to acquire or produce to support global SVOD expansion.
Competitive Benchmarking: The show is most in-demand in the United Kingdom, and demand in other top global markets such as the Netherlands, Italy, Denmark, and Austria is also good. An Entertainment Executive can use demand data for benchmarking by analyzing how the show compares to other titles available on the market.
Based on the above insights, entertainment executives can make informed content and distribution decisions. For instance, they can focus on producing content in popular genres supported by high demand data, or double down on strategies that nurture and sustain proper engagement levels for shows. Entertainment talent agencies and TV production companies can use the information to determine which talents, brands, and TV shows to partner with. Similarly, pay TV networks can leverage the data to optimize marketing campaigns ahead of a premiere.
This is Wheeler Dealers: Dream Car's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Wheeler Dealers: Dream Car travels internationally.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Wheeler Dealers: Dream Car), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Wheeler Dealers: Dream Car is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wheeler Dealers: Dream Car, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Docudrama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for Wheeler Dealers: Dream Car in the United Kingdom. We provide our partners with meaningful entertainment industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.