The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use Parrot Analytics' demand data to make informed content, acquisition, distribution, and programming decisions. For example, let's take a look at the case of "Whose Line Is It Anyway?" in the United Kingdom in March 2024.
Using Parrot Analytics' demand data on "Whose Line Is It Anyway?" in the United Kingdom for the last 30 days, we can answer a few crucial questions. Firstly, we can determine the popularity of the show in this market, which is outstanding at 9.8 times the audience demand of the average show in the United Kingdom. This performance is indicative of a show's valuation in a particular market, and producers or distributors can use it to determine how much a show is worth in a specific region.
Secondly, by examining which other shows fans of "Whose Line Is It Anyway?" enjoy, entertainment executives can identify other potential shows that they can acquire or produce based on viewer preferences. For instance, executives can acquire or produce shows like "The Simpsons," "Mystery Science Theater 3000: The Return," "Curb Your Enthusiasm," "Family Guy," "Doctor Who," "What We Do In The Shadows," "Bob's Burgers," "Rick And Morty," and "Star Trek: Lower Decks," which have similar audience demographics.
Thirdly, entertainment executives can use demand data to decide how to launch and promote their content. For instance, examining demand spike periods and performing affinity analysis can help decide the best release strategy for the content. Moreover, by analyzing other countries' demand data, executives can identify gaps and similarities and make informed decisions about global expansion.
Fourthly, executives can use demand data to make decisions about supply and demand. By analyzing data, executives can identify genres, talent, and brands that have a high demand, which can help them select and prioritize which content to acquire, produce, or promote.
Lastly, executives can leverage demand data to understand content's value for a particular platform. By using Parrot Analytics' content valuation system, executives can calculate the ROI and incremental value a specific title brings to the platform. Additionally, executives can assess its ability to drive subscriptions and reduce churn.
In summary, entertainment executives can use audience demand data provided by platforms like Parrot Analytics to make informed decisions about content, acquisition, distribution, and programming. It provides a robust way to determine the value and performance of a show globally, understand viewer preferences, identify new opportunity markets and provide insights into promotion or pricing strategies.
Whose Line Is It Anyway?'s travelability to the United Kingdom in the last 30 days is 31%, which means that the audience demand for Whose Line Is It Anyway? is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Whose Line Is It Anyway? travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. the cw, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Whose Line Is It Anyway?.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Whose Line Is It Anyway? from partners like the cw.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Whose Line Is It Anyway?? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as the cw to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from the cw by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Whose Line Is It Anyway?. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as the cw to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Whose Line Is It Anyway?), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Whose Line Is It Anyway?, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Whose Line Is It Anyway? is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Whose Line Is It Anyway?, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for Whose Line Is It Anyway? in the United Kingdom. We provide our partners with far-reaching subscription-video-on-demand capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.