The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the analysis of "Younger" in the United Kingdom provides valuable insights into how demand data can be used to make more informed content acquisition decisions, programming decisions, and distribution decisions. Here are some questions that can be answered by analyzing the demand data for this show:
- Content valuation: How much is Younger worth to our streaming platform? Demand data can help determine the dollar value contribution of any title, to any platform, in any region. By using Parrot Analytics content valuation system, we can easily determine the baseline value of Younger in the UK and other global markets.
- Viewer retention and acquisition: Which titles should we buy to keep our current audience happy and grow our audience? By analyzing the demand data for Younger, we can gain insights into what content resonates with our current and potential audiences. For example, we can see that the demand for Younger in the UK is good, and its reach (the number of people expressing demand for a show) is outstanding. Similarly, the data reveals that the show's momentum, the pace of growth, is okay, which indicates that it has potential to attract new subscribers to our SVOD service.
- Programming decisions: What genre should we focus on to attract new subscribers to our SVOD service? The demand data revealed that Younger ranks at the 98.0th percentile in the romance genre in March 2024 in the UK. This information can be useful in deciding which genres we should focus on to attract new subscribers to our platform.
- Distribution decisions: Which markets should we target for the distribution of Younger? We can use the demand data for Younger to determine the top 10 global markets where the show is most in-demand over the last 30 days. This analysis shows that Younger outperforms the demand of the average TV show (1x) in each of these markets, with the United States being the number one market globally. By understanding the show's travelability (international demand relative to its home market), we can target the most profitable markets for the distribution of Younger.
- Content acquisition: How much should we spend on acquiring the rights to Younger? The demand analysis reveals that Younger has good demand in the UK market, with its audience demand of 4.1 times the average show over the last 30 days. This information helps us to estimate how much we should spend on acquiring the rights to Younger.
In conclusion, the demand data for Younger provides valuable insights into how audience preferences and tastes change over time. By analyzing demand data, entertainment executives can make more informed decisions when it comes to content acquisition, programming, distribution and content valuation. By understanding how well their content is performing in terms of demand, entertainment executives can maximize the value of their content and identify opportunities for growth.
Younger's travelability to the United Kingdom in the last 30 days is 116%, which means that the audience demand for Younger is 116% of the demand in its country of origin, United States. Click through to another market to discover how well Younger travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Land and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Younger, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Younger in the United Kingdom. We provide our partners with smart TV capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.