The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need access to data to make informed decisions about content. Demand data can help you to make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics provides a content valuation system that measures a title’s dollar value contribution to any platform in any region. Let’s explore how Parrot Analytics' demand data can help you in making more informed decisions by using "Adventure Time: Distant Lands" as an example.
Content Valuation: By using Parrot Analytics' content valuation system, you can determine a title's worth based on its demand data. Using "Adventure Time: Distant Lands" as an example, we can learn how much the series is worth in the United States based on its demand data during the month of March 2024.
Global Performance: You can use Parrot Pulse to measure a show's global performance. "Adventure Time: Distant Lands" has good worldwide audience demand across all platforms, and its longevity, momentum, and franchisability are good. Travelability, which measures a show's international demand relative to its home market, is okay. Reach is good, which means the number of people expressing demand for a show is high.
Marketing Strategies: You can use demand data to develop effective marketing strategies. You can optimise your marketing campaign ahead of premiere using demand to understand the target audience. For "Adventure Time: Distant Lands," we saw a spike in its demand during late March 2024. So, this data is useful in planning marketing actions, which can help to ensure maximum reach by creating customised promotional campaigns.
Content Acquisition Decisions: You can use demand data to determine the value of content to another platform. For example, you could use "Adventure Time: Distant Lands" to increase the supply of the platform’s content library by acquiring it for distribution.
Subscriber Retention and Acquisition: You can use demand data to help you make decisions concerning subscriber retention and acquisition. By analysing the top 10 global markets of "Adventure Time: Distant Lands," you can understand which markets have a higher demand for the show. You can make informed decisions on which titles should be bought to keep current audiences happy and to attract a new one. We learned that "Adventure Time: Distant Lands" audiences like shows such as "Adventure Time: Fionna And Cake," "Ghost Adventures," "Rick And Morty," among others. Therefore, we can use this data to develop effective subscriber acquisition strategies.
Competitive Benchmarking: Parrot Analytics' demand data allows you to compare your content against other titles available on the market. By doing competitive benchmarking, executives can make better decisions on the type of content to acquire or produce, which titles to license or stream from another platform, and what pricing and release strategy should be used.
In conclusion, Parrot Analytics' demand data has various applications in the entertainment industry that can help executives make more informed content, acquisition, distribution, and programming decisions. Executives can use demand data to value content, develop marketing strategies, make informed decisions concerning subscriber retention and acquisition, and benchmark their content against trending shows and competitors.
This is Adventure Time: Distant Lands's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Adventure Time: Distant Lands travels internationally.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Adventure Time: Distant Lands), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO Max by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Adventure Time: Distant Lands, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Adventure Time: Distant Lands is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Adventure Time: Distant Lands also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adventure Time: Distant Lands, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Adventure Time: Distant Lands in the United States. We provide our partners with meaningful television industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.
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